News

LAW FIRMS OF THE YEAR 2022

The special issue dedicated by Il Sole24ore to the best law firms operating in Italy, sees our firm present again in this edition in the Intellectual Property and TMT category. A heartfelt thank you to the clients and professional colleagues who sent in...

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IN VENICE THE CONFERENCE OF LES ON INNOVATION AND IP

Our firm is a sponsor of the international conference "Back to licensing: restarting business and fueling innovation" by LES - Licensing Executives Society, which is taking place in May 8 to 10 in Venice. The conference aims to fuel innovation and business...

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European Unified Patent Court

ON THE EUROPEAN UNIFIED PATENT COURT The exit of the United Kingdom from the European Union requires a new Agreement on the Unified Patent Court. This is the conclusion of the analysis made by Professor Giuseppe Sena, in the editorial published Saturday, Feb. 19, by...

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IP TO 360° – Between Law and Practice

On February 16, 2022, lawyers Elisabetta Berti Arnoaldi Veli and Francesca La Rocca will open the Indicam seminar "Technical and design innovations: from protection to contrast" of the cycle IP TO 360° - Between law and practice, with the report: Can artificial...

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PROTECTING TRADE SECRETS AND KNOW-HOW NOWADAYS

The digital transformation taking place in the context of Industry 4.0 makes companies more efficient and competitive. The availability and accessibility of data and information, however, increase their vulnerability. Elisabetta Berti Arnoaldi Veli and Francesca La...

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PIAGGIO WINS AGAINST PEUGEOT

Piaggio obtained two favourable judgements against Peugeot from the Tribunal Judiciaire of Paris and the Court of Milan, for the infringement of the European patent relating to the technology of the Piaggio MP3 three-wheeler scooter. Our firm, with Prof. Giuseppe Sena...

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Patents and health emergencies: compulsory licenses

The Chamber of Deputies has recently approved, on 19 July 2021, an amendment to the Industrial Property Code, as formulated by the conversion law of the so-called "Simplification Decree" (d.l. no. 77/2021), voting in favor of the introduction of Art. 70bis c.p.i.,...

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THE LEGAL ADVANTAGES OF CO-BRANDING

Co-branding activities involve the joint use of brands by companies that intend to pursue common objectives. They should be governed by contracts to formalise the economic, practical, legal aspects of the operation, including intellectual property: brand licensing,...

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PATENTS AND VACCINES

In recent weeks there has been a lot of discussion on vaccines and whether it makes sense to provide a derogatory regulation of patents for this type of inventions. On this regard, we are pleased to mention the article published in "L’ Economia" of Corriere della Sera...

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LAW FIRMS OF THE YEAR 2021

We are happy to be mentioned in the third edition of the annual research of Il Sole 24 Ore, published today and conducted in collaboration with Statista, among the best law firms 2021 in the Intellectual Property and TMT category. Thanks to the clients and...

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MISLEADING ADVERTISING: HOW TO AVOID IT

Thanks to the entrepreneurs, managers and professionals who participated in the webinar organised by the Chamber of Commerce of Milan, Monza Brianza, Lodi on Thursday 6 May entitled: Misleading advertising: what is it and how to avoid it? Francesca La Rocca and...

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EUIPO and BREXIT

Our Firm has obtained from the EUIPO one of the first rulings on the subject of conflict between European trademarks and UK trademarks after Brexit. This was address in the ruling on 8 April 2021 in case R2212/2020-1, in which the Board of Appeal found that a UK trade...

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FOOD RESEARCH & INNOVATION AND INTELLECTUAL PROPERTY

The National Research Programme (NRP) 2021-2027 includes among its objectives the creation of a fair, healthy and environmentally friendly food system. It points towards innovative technologies that improve food quality, preservation and environmental sustainability....

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SELECTIVE DISTRIBUTION AND LUXURY PRODUCTS

Selective distribution is the system by which an undertaking defines and selects the distribution network for its products, particularly luxury goods, in order to preserve the image and prestige of the brand. European case law considers this method of sale lawful when...

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Protecting trade secrets in Industry 4.0

How to protect trade secrets and know-how? Under what conditions? Is it lawful to use a competitor's confidential data acquired through "reverse engineering"? Francesca La Rocca Sena of our firm has explored these issues in the article "The protection of trade secrets...

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The Chinese Year

As we open this Chinese New Year, we are pleased to inform you that in 2020, our firm assisted several clients in protecting their intellectual property rights in China. More specifically, we have been involved in protecting the form of the product in China through...

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Studio Legale Sena e Tarchini renews its organisation

Studio Legale Sena e Tarchini, active for more than 60 years and specialised in Intellectual and Industrial Property Law, renews its internal organisation and changes its name to Sena & Partners. The team of lawyers of the Firm, professionally grown together...

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Present and Future of Intellectual Property

The book "Present and Future of Intellectual Property" has been published and is also available through Amazon. It is a collection of the presentations of the topics discussed during an interesting series of seminars among professionals on the new challenges in the...

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