{"id":1287,"date":"2019-03-14T10:40:46","date_gmt":"2019-03-14T10:40:46","guid":{"rendered":"https:\/\/senaiplaw.com\/?page_id=1287"},"modified":"2026-01-21T10:11:48","modified_gmt":"2026-01-21T10:11:48","slug":"giuseppe-sena","status":"publish","type":"page","link":"https:\/\/senaiplaw.com\/en\/gli-avvocati\/giuseppe-sena\/","title":{"rendered":"Giuseppe Sena"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Why Choose Us Section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#63262e&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;Why Choose Us Area&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;0px|0px|0px|&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; custom_width_percent=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_image=&#8221;https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/01\/Professore_AZI_8571-5c5067c494964.jpg&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/01\/Professore_AZI_8571-5c5067c494964.jpg&#8221; show_bottom_space=&#8221;off&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;80px|5%|80px|&#8221; custom_padding_tablet=&#8221;|10%||10%&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; header_2_font=&#8221;Prata||||||||&#8221; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.6em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||10px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;5%&#8221; animation_starting_opacity=&#8221;100%&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"title\">Avv. Prof. Giuseppe Sena<\/h1>\n<h5>Partner<\/h5>\n<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"mailto:gsena@senaiplaw.com\" target=\"_blank\" rel=\"noopener\">gsena@senaiplaw.com<\/a><\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#b57d88&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;70px&#8221; custom_margin=&#8221;||35px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;5%&#8221; animation_starting_opacity=&#8221;100%&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/01\/Professore_AZI_8571-5c5067c494964.jpg&#8221; show_bottom_space=&#8221;off&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||30px|&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_id=&#8221;profiloAvv&#8221; _builder_version=&#8221;4.17.4&#8243; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;Roboto Slab||||||||&#8221; header_3_line_height=&#8221;1.4em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;5%&#8221; animation_starting_opacity=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>A leading expert in industrial and intellectual property law, he has contributed to writing the history of intellectual property in Italy and Europe, training an entire generation of Italian lawyers specialising in this field. He is internationally recognised for his in-depth knowledge and experience in this area and for having personally handled major leading cases.<\/p>\n<p>He graduated from the University of Milan in 1952 and became a lecturer in industrial law in 1956. A member of the Milan Bar Association since 1954 and the Special Register of the Court of Cassation since 1960, he is Professor Emeritus of Industrial Law at the University of Milan, where he has been a full professor since 1970, after teaching at the University of Ferrara.<\/p>\n<p>He is the author of monographs on commercial and industrial law (I diritti sulle invenzioni e sui modelli di utilit\u00e0 [Rights on inventions and utility models], Milan 2011; Il nuovo diritto dei marchi \u2013 marchio nazionale e marchio comunitario [The new trademark law \u2013 national and Community trademarks], Milan 1994, 1998, 2001, 2007; Rights on inventions and industrial designs, Milan 1976, 1984, 1990; Boycotts \u2013 an aspect of competition law, Milan 1970; Voting at shareholders&#8217; meetings, Milan 1961; Patent interpretation, Milan 1955), he is co-editor\u00a0 of the Rivista di Diritto Industriale (Industrial Law Review).<\/p>\n<p>He has been a member of several Ministry of Industry commissions for the development of major reforms of industrial legislation, patents (1979), trademarks (1992) and IP in general (1996 and 2010).\u00a0 He is honorary president of LIDC (Ligue Internationale du Droit de la Concurrence) and president of the Italian group.\u00a0President and founder of ISDIR (Institute for Industrial Law Studies). Member of AIPPI (International Association for the Protection of Intellectual Property), INDICAM (Centromarca Institute for the fight against counterfeiting) and LES (Licensing Executives Society).<\/p>\n<p>Working languages: Italian, English and French.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;listaAvvocati&#8221; _builder_version=&#8221;3.20.1&#8243; global_module=&#8221;1245&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Service Area&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#333333&#8243; header_2_font=&#8221;Prata||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.6em&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||10px|&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><a class=\"dropdown-toggle\" title=\"The Lawyers - Sena e Tarchini\" role=\"button\" data-toggle=\"dropdown\" aria-haspopup=\"true\" aria-expanded=\"true\">Lawyers\u00a0<\/a><\/h3>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#b57d88&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;70px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;Service Area&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Avv. Prof. Giuseppe Sena&#8221; image=&#8221;https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/02\/marchio.svg&#8221; content_max_width=&#8221;300px&#8221; admin_label=&#8221;Avv. Prof. Giuseppe Sena&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#a42229&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.8em&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; animation_style=&#8221;fade&#8221; link_option_url=&#8221;\/en\/gli-avvocati\/giuseppe-sena\/&#8221; custom_css_blurb_image=&#8221;max-height:40px;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Avv. Francesca La Rocca Sena&#8221; image=&#8221;https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/02\/idee.svg&#8221; content_max_width=&#8221;300px&#8221; admin_label=&#8221;Francesca La Rocca&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#a42229&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.8em&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; animation_style=&#8221;fade&#8221; link_option_url=&#8221;\/en\/gli-avvocati\/francesca-la-rocca\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0<\/p>\n<p>Iscritta all\u2019Albo degli Avvocati di Milano dal 2014.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Avv. Giancarlo Del Corno&#8221; image=&#8221;https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/02\/marchio.svg&#8221; content_max_width=&#8221;300px&#8221; admin_label=&#8221;Giancarlo Del Corno&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#a42229&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.8em&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; animation_style=&#8221;fade&#8221; link_option_url=&#8221;\/en\/gli-avvocati\/giancarlo-del-corno\/&#8221; custom_css_blurb_image=&#8221;max-height:40px;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0<\/p>\n<p>Iscritto all\u2019Albo degli Avvocati di Milano dal 1991 ed all\u2019Albo speciale della Cassazione dal 2004.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;Service Area&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Avv. Elisabetta Berti Arnoaldi &#8221; image=&#8221;https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/02\/idee.svg&#8221; content_max_width=&#8221;300px&#8221; admin_label=&#8221;Elisabetta Berti Arnoaldi Veli&#8221; _builder_version=&#8221;4.17.4&#8243; header_text_color=&#8221;#a42229&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.8em&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; animation_style=&#8221;fade&#8221; link_option_url=&#8221;\/en\/gli-avvocati\/elisabetta-berti-arnoaldi-veli\/&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Iscritta all\u2019Albo degli Avvocati di Bologna dal 1990 ed all\u2019Albo speciale della Cassazione dal 2003.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Avv. Claudio Maria Furlani&#8221; image=&#8221;https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/02\/autori.svg&#8221; content_max_width=&#8221;300px&#8221; admin_label=&#8221;Claudio Maria Furlani&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#a42229&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.8em&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; animation_style=&#8221;fade&#8221; link_option_url=&#8221;\/en\/gli-avvocati\/claudio-maria-furlani\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0<\/p>\n<p>Iscritto all\u2019Albo degli Avvocati di Milano dal 2008.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Service Area&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avv. Prof. Giuseppe Sena Partner gsena@senaiplaw.comA leading expert in industrial and intellectual property law, he has contributed to writing the history of intellectual property in Italy and Europe, training an entire generation of Italian lawyers specialising in this field. He is internationally recognised for his in-depth knowledge and experience in this area and for having [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":843,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Giuseppe Sena - Sena &amp; Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/senaiplaw.com\/en\/gli-avvocati\/giuseppe-sena\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giuseppe Sena - Sena &amp; Partners\" \/>\n<meta property=\"og:description\" content=\"Avv. 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Prof. Giuseppe Sena Partner gsena@senaiplaw.comA leading expert in industrial and intellectual property law, he has contributed to writing the history of intellectual property in Italy and Europe, training an entire generation of Italian lawyers specialising in this field. 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