{"id":3843,"date":"2026-06-12T13:45:49","date_gmt":"2026-06-12T13:45:49","guid":{"rendered":"https:\/\/senaiplaw.com\/?page_id=3843"},"modified":"2026-06-12T13:47:18","modified_gmt":"2026-06-12T13:47:18","slug":"internet-ai-and-the-metaverse","status":"publish","type":"page","link":"https:\/\/senaiplaw.com\/en\/attivita\/internet-ai-and-the-metaverse\/","title":{"rendered":"Internet, AI, and the Metaverse"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#63262e” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Titolo attivit\u00e0” _builder_version=”4.17.4″ background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Internet, AI, and the Metaverse<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.4″ global_colors_info=”{}”]<\/p>\n

Keeping pace with the advancement of new technologies, Sena & Partners has developed a new branch of legal consulting focused on legal issues related to the use of creativity with new tools, including the application of new industry regulations.<\/p>\n

The most common issues concern ownership rights of creations developed in collaboration with Artificial Intelligence and the related liability for infringement of third-party rights, as well as so-called cases of Internet Service Provider liability.<\/p>\n

Recently, the firm has provided consulting services and conducted various workshops on the management of IP rights within the Metaverse.<\/p>\n

The evolution of digital channels and social media platforms has made the protection of intellectual property rights online increasingly critical, particularly in contexts involving promotional content, influencer marketing, branded content, and digital communication.<\/p>\n

The Firm assists companies, brands, agencies, and creators in managing issues related to the use of protected works on social networks and digital platforms, with a particular focus on copyright, music synchronization, and the use of images and audiovisual content.<\/p>\n

Through an integrated approach combining copyright, industrial property, media, and digital law, the Firm supports clients in both risk prevention and the management of litigation and online enforcement activities<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#f7f7f7″ z_index_tablet=”500″ global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

Latest news<\/h3>\n

\u00a0<\/p>\n

[\/et_pb_text][et_pb_blog posts_number=”3″ include_categories=”41″ meta_date=”j M Y” show_thumbnail=”off” show_more=”on” show_author=”off” show_categories=”off” show_pagination=”off” _builder_version=”4.16″ header_level=”h4″ meta_font=”|300|||||||” meta_font_size=”12″ pagination_line_height=”1.4em” z_index_tablet=”500″ global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Attivit\u00f2” module_id=”servizi” _builder_version=”3.19.4″ custom_padding=”100px||60px|” custom_padding_tablet=”20px||60px|” custom_padding_phone=”” global_module=”849″ global_colors_info=”{}”][et_pb_row admin_label=”Service Area” _builder_version=”4.16″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.17.4″ header_text_color=”#333333″ header_2_font=”Prata||||||||” header_2_text_align=”center” header_2_font_size=”48px” header_2_line_height=”1.6em” text_orientation=”center” module_alignment=”center” custom_margin=”||10px|” custom_padding=”|||” animation_style=”fade” header_2_font_size_tablet=”40px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

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Areas of activity<\/h3>\n

[\/et_pb_text][et_pb_divider color=”#b57d88″ divider_position=”center” divider_weight=”2px” _builder_version=”4.16″ max_width=”70px” module_alignment=”center” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Service Area” _builder_version=”4.17.4″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Distinctive signs and trademarks” image=”https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/02\/marchio.svg” content_max_width=”300px” admin_label=”Segni distintivi” _builder_version=”4.17.4″ header_text_color=”#a42229″ header_font_size=”20px” header_line_height=”1.8em” body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” link_option_url=”\/en\/attivita\/segni-distintivi\/” custom_css_blurb_image=”max-height:40px;” icon_font_size=”42px” global_colors_info=”{}”]<\/p>\n

In trademark matters, domain names and distinctive signs in general.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Copyright” image=”https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/02\/autori.svg” content_max_width=”300px” admin_label=”Diritto d’Autore” _builder_version=”4.17.4″ header_text_color=”#a42229″ header_font_size=”20px” header_line_height=”1.8em” body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” link_option_url=”\/en\/attivita\/diritto-dautore\/” icon_font_size=”42px” locked=”off” global_colors_info=”{}”]<\/p>\n

Protection of the most important domestic newspapers and publishers.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Patents” image=”https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/02\/idee.svg” content_max_width=”300px” admin_label=”Brevetti” _builder_version=”4.17.4″ header_text_color=”#a42229″ header_font_size=”20px” header_line_height=”1.8em” body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” link_option_url=”\/en\/attivita\/brevetti\/” icon_font_size=”42px” locked=”off” global_colors_info=”{}”]<\/p>\n

Handling problems relating to the ownership of patents and especially in matters involving employee inventions and fair compensation.<\/p>\n

 <\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Service Area” _builder_version=”4.16″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Designs and models” image=”https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/02\/disegni.svg” content_max_width=”300px” admin_label=”Disegni e Modelli” _builder_version=”4.17.4″ header_text_color=”#a42229″ header_font_size=”20px” header_line_height=”1.8em” body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” link_option_url=”\/en\/attivita\/disegni-e-modelli\/” icon_font_size=”42px” global_colors_info=”{}”]<\/p>\n

Protection of the aspect of the industrial product, in particular in the fields of fashion, home furnishings and automotives.<\/p>\n

 <\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Designations of origin and geographical indications” image=”https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/02\/originecontrollata.svg” content_max_width=”300px” admin_label=”Denominazioni d’origine ed indicazioni geografiche” _builder_version=”4.17.4″ header_text_color=”#a42229″ header_font_size=”20px” header_line_height=”1.8em” body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” link_option_url=”\/en\/attivita\/denominazioni-dorigine-ed-indicazioni-geografiche\/” icon_font_size=”42px” locked=”off” global_colors_info=”{}”]<\/p>\n

Protection of local products are amongst its prominent clients<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Advertising and commercial communication” image=”https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/02\/pubblicita.svg” content_max_width=”300px” admin_label=”Pubblicit\u00e0” _builder_version=”4.17.4″ header_text_color=”#a42229″ header_font_size=”20px” header_line_height=”1.8em” body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” link_option_url=”\/en\/attivita\/pubblicita\/” icon_font_size=”42px” locked=”off” global_colors_info=”{}”]<\/p>\n

Vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.<\/p>\n

 <\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Service Area” _builder_version=”4.16″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Unfair competition” image=”https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/02\/diritto-autore-5c59b88d931d9.svg” content_max_width=”300px” admin_label=”Concorrenza e normativa antitrust” _builder_version=”4.17.4″ header_text_color=”#a42229″ header_font_size=”20px” header_line_height=”1.8em” body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” link_option_url=”\/en\/attivita\/concorrenza-e-normativa-antitrust\/” icon_font_size=”42px” global_colors_info=”{}”]<\/p>\n

Assistance in concluding agreements and covenants of non-competition as well as disputing the relative violations<\/p>\n

 <\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Anti-counterfeiting strategy” image=”https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/02\/infrangimento.svg” content_max_width=”300px” admin_label=”Strategia anticontraffazione” _builder_version=”4.17.4″ header_text_color=”#a42229″ header_font_size=”20px” header_line_height=”1.8em” body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” link_option_url=”\/en\/attivita\/strategia-anticontraffazione\/” icon_font_size=”42px” locked=”off” global_colors_info=”{}”]<\/p>\n

Extensive experience, particularly in handling Customs Authority inquiries.<\/p>\n

 <\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Industry 4.0 and Trade Secrets” image=”https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/02\/infrangimento.svg” content_max_width=”300px” admin_label=”Industry 4.0 and Trade Secrets” _builder_version=”4.17.4″ header_text_color=”#a42229″ header_font_size=”20px” header_line_height=”1.8em” body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” link_option_url=”\/en\/attivita\/industry-4-0-and-trade-secrets\/” icon_font_size=”42px” locked=”off” global_colors_info=”{}”]<\/p>\n

We protect and promote the know-how, the data, and the trade secrets of assets that are increasingly strategic for corporate growth and competitiveness<\/p>\n

 <\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Service Area” _builder_version=”4.16″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Internet, AI, and the Metaverse” image=”https:\/\/senaiplaw.com\/wp-content\/uploads\/2019\/02\/infrangimento.svg” content_max_width=”300px” admin_label=”Internet, AI, and the Metaverse” _builder_version=”4.17.4″ header_text_color=”#a42229″ header_font_size=”20px” header_line_height=”1.8em” body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” link_option_url=”\/en\/attivita\/Internet-AI-and-the-Metaverse\/” icon_font_size=”42px” locked=”off” global_colors_info=”{}”]<\/p>\n

Legal advice on issues related to the use of copyrighted works on social media and digital platforms, with a particular focus on copyright, music synchronization, and the use of images and audiovisual content.<\/p>\n

 <\/p>\n

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Internet, AI, and the MetaverseKeeping pace with the advancement of new technologies, Sena & Partners has developed a new branch of legal consulting focused on legal issues related to the use of creativity with new tools, including the application of new industry regulations. The most common issues concern ownership rights of creations developed in collaboration […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":828,"menu_order":70,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"yoast_head":"\nInternet, AI, and the Metaverse - Sena & Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/senaiplaw.com\/en\/attivita\/internet-ai-and-the-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internet, AI, and the Metaverse - Sena & Partners\" \/>\n<meta property=\"og:description\" content=\"Internet, AI, and the MetaverseKeeping pace with the advancement of new technologies, Sena & Partners has developed a new branch of legal consulting focused on legal issues related to the use of creativity with new tools, including the application of new industry regulations. 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