{"id":1164,"date":"2018-04-23T00:00:00","date_gmt":"2018-04-23T00:00:00","guid":{"rendered":"https:\/\/senaiplaw.com\/2018\/04\/23\/the-court-of-appeal-of-milanconfirms-copyright-protection-of-the-decor-concept-of-stores\/"},"modified":"2019-03-29T10:37:34","modified_gmt":"2019-03-29T10:37:34","slug":"the-court-of-appeal-of-milanconfirms-copyright-protection-of-the-decor-concept-of-stores","status":"publish","type":"post","link":"https:\/\/senaiplaw.com\/en\/2018\/04\/23\/the-court-of-appeal-of-milanconfirms-copyright-protection-of-the-decor-concept-of-stores\/","title":{"rendered":"The Court of Appeal of Milan confirms copyright protection of the decor concept of stores"},"content":{"rendered":"<p>On 26 March the Milan Court\u00a0of Appeal published the decision n. 1543\/18 in the Kiko-Wycon case.<\/p>\n<p>The Milan Court of Appeal\u00a0confirmed the 2015 verdict of the First Instance Court, ruling that a\u00a0combination of features that integrate furniture design (so-called concept)\u00a0which characterise the Kiko stores, created by architects Iosa Ghini Associati\u00a0s.r.l. upon commission by Kiko, has original and creative character in that it\u00a0is a work of architecture and therefore eligible for copyright protection\u00a0according to art. 2.5 of the Copyright Law.<\/p>\n<p>The Court of Appeal also\u00a0upheld the prior sentence by the Milan Tribunal confirming\u00a0 Wycon&#8217;s parasitic behaviour in slavishly imitating\u00a0both the commercial and promotional activity of Kiko, e.g. the dress code of\u00a0the sales assistants (black T-Shirt and belt brush holder), the shape and names\u00a0of the products, polybags and product holders, the website format, the same\u00a0graphic layout and colours used for each commercial promotion.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 26 March the Milan Court\u00a0of Appeal published the decision n. 1543\/18 in the Kiko-Wycon case. The Milan Court of Appeal\u00a0confirmed the 2015 verdict of the First Instance Court, ruling that a\u00a0combination of features that integrate furniture design (so-called concept)\u00a0which characterise the Kiko stores, created by architects Iosa Ghini Associati\u00a0s.r.l. upon commission by Kiko, has [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[36,32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Court of Appeal of Milan confirms copyright protection of the decor concept of stores - Sena &amp; Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/senaiplaw.com\/en\/2018\/04\/23\/the-court-of-appeal-of-milanconfirms-copyright-protection-of-the-decor-concept-of-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Court of Appeal of Milan confirms copyright protection of the decor concept of stores - Sena &amp; Partners\" \/>\n<meta property=\"og:description\" content=\"On 26 March the Milan Court\u00a0of Appeal published the decision n. 1543\/18 in the Kiko-Wycon case. The Milan Court of Appeal\u00a0confirmed the 2015 verdict of the First Instance Court, ruling that a\u00a0combination of features that integrate furniture design (so-called concept)\u00a0which characterise the Kiko stores, created by architects Iosa Ghini Associati\u00a0s.r.l. upon commission by Kiko, has [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/senaiplaw.com\/en\/2018\/04\/23\/the-court-of-appeal-of-milanconfirms-copyright-protection-of-the-decor-concept-of-stores\/\" \/>\n<meta property=\"og:site_name\" content=\"Sena &amp; Partners\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-23T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-29T10:37:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/senaiplaw.com\/wp-content\/uploads\/2021\/01\/Sena.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Studio Sena\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/senaiplaw.com\/en\/#organization\",\"name\":\"Studio Sena & Partners\",\"url\":\"https:\/\/senaiplaw.com\/en\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/senaiplaw.com\/en\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/senaiplaw.com\/wp-content\/uploads\/2021\/01\/SenaPartners.svg\",\"contentUrl\":\"https:\/\/senaiplaw.com\/wp-content\/uploads\/2021\/01\/SenaPartners.svg\",\"width\":448,\"height\":34,\"caption\":\"Studio Sena & Partners\"},\"image\":{\"@id\":\"https:\/\/senaiplaw.com\/en\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/senaiplaw.com\/en\/#website\",\"url\":\"https:\/\/senaiplaw.com\/en\/\",\"name\":\"Sena &amp; 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