{"id":1615,"date":"2018-09-17T14:26:05","date_gmt":"2018-09-17T14:26:05","guid":{"rendered":"https:\/\/senaiplaw.com\/?p=1615"},"modified":"2019-03-29T09:52:00","modified_gmt":"2019-03-29T09:52:00","slug":"the-giuri-dellautodisciplina-pubblicitaria-italys-advertising-standards-authority-decides-on-the-topic-of-advertising-through-the-social-network-2","status":"publish","type":"post","link":"https:\/\/senaiplaw.com\/en\/2018\/09\/17\/the-giuri-dellautodisciplina-pubblicitaria-italys-advertising-standards-authority-decides-on-the-topic-of-advertising-through-the-social-network-2\/","title":{"rendered":"The Giur\u00ec dell\u2019Autodisciplina Pubblicitaria, Italy\u2019s advertising standards authority, decides on the topic of advertising through the social network"},"content":{"rendered":"<p>The Giur\u00ec dell\u2019Autodisciplina Pubblicitaria, with Decision n. 45\/2018 dated 26 June 2018 (the reasoning of which has been recently become known), has for the first time affirmed that an endorsement of a well known trademark (in this case Peugeot) by an influencer on its Instagram account, without the clear\u00a0 indication of its commercial nature, is a hidden commercial communication, breaching art. 7 of the Code of Marketing Communication Self-Regulation.<\/p>\n<p>Moreover, it is blatant that the prohibition of hidden advertising has a general validity and must be therefore also applied to communications and advertising on social networks.<\/p>\n<p>Therefore, it is nowadays very important that celebrities, influencers, bloggers and endorsers, as besides already suggested in the guidelines contained in the Digital Chart of the Istituto dell\u2019Autodisiciplina Pubblicitaria, take appropriate precautions such as to inform their followers on the advertising nature of the endorsement, inserting in their posts disclaimers such as \u201cPublicity\u201d, \u201cAdvertising\u201d, \u201cAdv\u201d.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Giur\u00ec dell\u2019Autodisciplina Pubblicitaria, with Decision n. 45\/2018 dated 26 June 2018 (the reasoning of which has been recently become known), has for the first time affirmed that an endorsement of a well known trademark (in this case Peugeot) by an influencer on its Instagram account, without the clear\u00a0 indication of its commercial nature, is [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[40,32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - 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