{"id":3633,"date":"2025-11-10T09:00:13","date_gmt":"2025-11-10T09:00:13","guid":{"rendered":"https:\/\/senaiplaw.com\/?p=3633"},"modified":"2026-02-20T19:32:44","modified_gmt":"2026-02-20T19:32:44","slug":"meat-sounding-new-rebranding-obligation-for-novel-foods-following-european-ban","status":"publish","type":"post","link":"https:\/\/senaiplaw.com\/en\/2025\/11\/10\/meat-sounding-new-rebranding-obligation-for-novel-foods-following-european-ban\/","title":{"rendered":"Meat sounding: new rebranding obligation for Novel Foods following European ban"},"content":{"rendered":"<p>In this Agrisole article, our Elisabetta Berti Arnoaldi analyses the recent amendment approved by the European Parliament prohibiting the use of terms such as burger, steak or sausage for foods of plant origin. This decision raises important legal and practical considerations for companies in the food and novel food sector, which are now called upon to assess the possible costs of rebranding and regulatory compliance. The amendment is not expected to come into force before 2028, but the potential effects on the market \u2013 and on freedom of commercial communication \u2013 are already evident.<\/p>\n<p>&nbsp;<\/p>\n<p>Leggi l\u2019articolo completo: <a href=\"https:\/\/www.agrisole.ilsole24ore.com\/art\/leggi-e-fisco\/2025-11-10\/meat-sounding-divieto-ue-oneri-rebranding-il-comparto-novel-food-114858.php?uuid=AHwgmceD\">Meat sounding, dal divieto europeo nuovi oneri di rebranding per i Novel Food<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this Agrisole article, our Elisabetta Berti Arnoaldi analyses the recent amendment approved by the European Parliament prohibiting the use of terms such as burger, steak or sausage for foods of plant origin. This decision raises important legal and practical considerations for companies in the food and novel food sector, which are now called upon [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[40,39,35,32,34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meat sounding: new rebranding obligation for Novel Foods following European ban - Sena &amp; Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/senaiplaw.com\/en\/2025\/11\/10\/meat-sounding-new-rebranding-obligation-for-novel-foods-following-european-ban\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meat sounding: new rebranding obligation for Novel Foods following European ban - Sena &amp; Partners\" \/>\n<meta property=\"og:description\" content=\"In this Agrisole article, our Elisabetta Berti Arnoaldi analyses the recent amendment approved by the European Parliament prohibiting the use of terms such as burger, steak or sausage for foods of plant origin. This decision raises important legal and practical considerations for companies in the food and novel food sector, which are now called upon [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/senaiplaw.com\/en\/2025\/11\/10\/meat-sounding-new-rebranding-obligation-for-novel-foods-following-european-ban\/\" \/>\n<meta property=\"og:site_name\" content=\"Sena &amp; Partners\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-10T09:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T19:32:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/senaiplaw.com\/wp-content\/uploads\/2021\/01\/Sena.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sena&amp;Partners\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.senaiplaw.com\/#organization\",\"name\":\"Studio Sena & Partners\",\"url\":\"https:\/\/www.senaiplaw.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.senaiplaw.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/senaiplaw.com\/wp-content\/uploads\/2021\/01\/SenaPartners.svg\",\"contentUrl\":\"https:\/\/senaiplaw.com\/wp-content\/uploads\/2021\/01\/SenaPartners.svg\",\"width\":448,\"height\":34,\"caption\":\"Studio Sena & Partners\"},\"image\":{\"@id\":\"https:\/\/www.senaiplaw.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.senaiplaw.com\/#website\",\"url\":\"https:\/\/www.senaiplaw.com\/\",\"name\":\"Sena &amp; 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