{"id":3673,"date":"2026-02-13T09:00:22","date_gmt":"2026-02-13T09:00:22","guid":{"rendered":"https:\/\/senaiplaw.com\/?p=3673"},"modified":"2026-04-20T20:52:58","modified_gmt":"2026-04-20T20:52:58","slug":"selective-distribution-and-online-sales-the-court-of-milan-clarifies-the-boundaries-for-beauty-brands","status":"publish","type":"post","link":"https:\/\/senaiplaw.com\/en\/2026\/02\/13\/selective-distribution-and-online-sales-the-court-of-milan-clarifies-the-boundaries-for-beauty-brands\/","title":{"rendered":"Selective distribution and online sales: the Court of Milan clarifies the boundaries for beauty brands"},"content":{"rendered":"<p>In this article for Luxury&amp;Finance, our Francesca La Rocca discusses the recent decision of the Court of Milan, which clarifies the boundaries between selective distribution and online sales for beauty brands. The ruling reaffirms the importance of the principle of trademark exhaustion and highlights the need to demonstrate the prestige nature of the products, as well as effective control over selective distribution networks, in order to restrict resale outside authorized channels.<\/p>\n<p><a href=\"https:\/\/lnkd.in\/dmvy-qBe\">https:\/\/lnkd.in\/dmvy-qBe<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article for Luxury&amp;Finance, our Francesca La Rocca discusses the recent decision of the Court of Milan, which clarifies the boundaries between selective distribution and online sales for beauty brands. The ruling reaffirms the importance of the principle of trademark exhaustion and highlights the need to demonstrate the prestige nature of the products, as [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[35,32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selective distribution and online sales: the Court of Milan clarifies the boundaries for beauty brands - Sena &amp; Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/senaiplaw.com\/en\/2026\/02\/13\/selective-distribution-and-online-sales-the-court-of-milan-clarifies-the-boundaries-for-beauty-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selective distribution and online sales: the Court of Milan clarifies the boundaries for beauty brands - Sena &amp; Partners\" \/>\n<meta property=\"og:description\" content=\"In this article for Luxury&amp;Finance, our Francesca La Rocca discusses the recent decision of the Court of Milan, which clarifies the boundaries between selective distribution and online sales for beauty brands. 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