{"id":3682,"date":"2026-03-19T09:00:04","date_gmt":"2026-03-19T09:00:04","guid":{"rendered":"https:\/\/senaiplaw.com\/?p=3682"},"modified":"2026-04-20T21:06:37","modified_gmt":"2026-04-20T21:06:37","slug":"ai-and-intellectual-property-new-frontiers-for-the-protection-of-made-in-italy","status":"publish","type":"post","link":"https:\/\/senaiplaw.com\/en\/2026\/03\/19\/ai-and-intellectual-property-new-frontiers-for-the-protection-of-made-in-italy\/","title":{"rendered":"AI and Intellectual Property: new frontiers for the protection of Made in Italy"},"content":{"rendered":"<p>With great pleasure, our Elisabetta Berti Arnoaldi attended yesterday&#8217;s event, \u201cAI &amp; IP: challenges and opportunities in the fight against counterfeiting and for the protection of Made in Italy\u201d, organised by INDICAM at the Chamber of Deputies in Rome. The presentations offered valuable insights into the role of artificial intelligence in enhancing companies\u2019 intangible assets, as well as in the adoption of increasingly effective protection tools. This topic is highly relevant today and continues to spark new reflections on how to manage the impact of AI to ensure comprehensive protection of the <strong>Made in Italy<\/strong> heritage.<\/p>\n<p>In this context, <strong>intellectual property<\/strong> plays an absolutely central role.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With great pleasure, our Elisabetta Berti Arnoaldi attended yesterday&#8217;s event, \u201cAI &amp; IP: challenges and opportunities in the fight against counterfeiting and for the protection of Made in Italy\u201d, organised by INDICAM at the Chamber of Deputies in Rome. The presentations offered valuable insights into the role of artificial intelligence in enhancing companies\u2019 intangible assets, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI and Intellectual Property: new frontiers for the protection of Made in Italy - Sena &amp; Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/senaiplaw.com\/en\/2026\/03\/19\/ai-and-intellectual-property-new-frontiers-for-the-protection-of-made-in-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI and Intellectual Property: new frontiers for the protection of Made in Italy - Sena &amp; Partners\" \/>\n<meta property=\"og:description\" content=\"With great pleasure, our Elisabetta Berti Arnoaldi attended yesterday&#8217;s event, \u201cAI &amp; IP: challenges and opportunities in the fight against counterfeiting and for the protection of Made in Italy\u201d, organised by INDICAM at the Chamber of Deputies in Rome. 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