{"id":4010,"date":"2026-09-22T12:17:35","date_gmt":"2026-09-22T12:17:35","guid":{"rendered":"https:\/\/senaiplaw.com\/?p=4010"},"modified":"2026-11-03T17:11:50","modified_gmt":"2026-11-03T17:11:50","slug":"nazione-futura-vs-futuro-nazionale-when-two-symbols-can-cause-confusion","status":"publish","type":"post","link":"https:\/\/senaiplaw.com\/en\/2026\/09\/22\/nazione-futura-vs-futuro-nazionale-when-two-symbols-can-cause-confusion\/","title":{"rendered":"Nazione Futura vs Futuro Nazionale: when two symbols can cause confusion"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-4230\" src=\"https:\/\/senaiplaw.com\/wp-content\/uploads\/2026\/09\/l.jpg\" alt=\"\" width=\"1496\" height=\"1000\" srcset=\"https:\/\/senaiplaw.com\/wp-content\/uploads\/2026\/09\/l.jpg 1496w, https:\/\/senaiplaw.com\/wp-content\/uploads\/2026\/09\/l-1280x856.jpg 1280w, https:\/\/senaiplaw.com\/wp-content\/uploads\/2026\/09\/l-980x655.jpg 980w, https:\/\/senaiplaw.com\/wp-content\/uploads\/2026\/09\/l-480x321.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1496px, 100vw\" \/><\/p>\n<p>Our partner Elisabetta Berti Arnoaldi Veli writes for Spot and Web on the legal dispute now before the EUIPO, following the opposition filed by the owner of the earlier trademark &#8220;Nazione Futura&#8221; &#8211; the Italian conservative think tank founded by Francesco Giubilei &#8211; against the trademark application for &#8220;Futuro Nazionale&#8221;, the new political movement launched by Roberto Vannacci.<\/p>\n<p>In her analysis, she revisits the well-established principles on the likelihood of confusion between distinctive signs, drawing on CJEU case law (from SABEL and Canon to Lloyd Schuhfabrik Meyer) and recalling that the assessment of confusability is never limited to a literal comparison: it requires an overall evaluation of the visual, phonetic and conceptual similarity between the signs, as perceived by the relevant public.<\/p>\n<div style=\"background-color: #f7f7f7; border-left: 4px solid #942229; padding: 22px 25px; margin-top: 30px; margin-bottom: 20px;\">\n<p style=\"font-size: 17px; font-weight: bold; color: #999999; margin-top: 0; margin-bottom: 6px;\">RELATED ARTICLE<\/p>\n<p>To learn more about the Nazione Futura vs Futuro Nazionale case, read our Elisabetta Berti Arnoaldi\u2019s analysis for Spot and Web.<\/p>\n<p style=\"margin-bottom: 0;\"><a href=\"https:\/\/www.spotandweb.it\/news\/921723\/nazione-futura-e-futuro-nazionale-quando-due-simboli-possono-creare-confusione-il-parere-di-elisabetta-berti-arnoaldi.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Read the full article \u2192<\/strong><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our partner Elisabetta Berti Arnoaldi Veli writes for Spot and Web on the legal dispute now before the EUIPO, following the opposition filed by the owner of the earlier trademark &#8220;Nazione Futura&#8221; &#8211; the Italian conservative think tank founded by Francesco Giubilei &#8211; against the trademark application for &#8220;Futuro Nazionale&#8221;, the new political movement launched [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[35,32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nazione Futura vs Futuro Nazionale: when two symbols can cause confusion - Sena &amp; Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/senaiplaw.com\/en\/2026\/09\/22\/nazione-futura-vs-futuro-nazionale-when-two-symbols-can-cause-confusion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nazione Futura vs Futuro Nazionale: when two symbols can cause confusion - Sena &amp; Partners\" \/>\n<meta property=\"og:description\" content=\"Our partner Elisabetta Berti Arnoaldi Veli writes for Spot and Web on the legal dispute now before the EUIPO, following the opposition filed by the owner of the earlier trademark &#8220;Nazione Futura&#8221; &#8211; the Italian conservative think tank founded by Francesco Giubilei &#8211; against the trademark application for &#8220;Futuro Nazionale&#8221;, the new political movement launched [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/senaiplaw.com\/en\/2026\/09\/22\/nazione-futura-vs-futuro-nazionale-when-two-symbols-can-cause-confusion\/\" \/>\n<meta property=\"og:site_name\" content=\"Sena &amp; Partners\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-22T12:17:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T17:11:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/senaiplaw.com\/wp-content\/uploads\/2026\/09\/l.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sena&amp;Partners\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.senaiplaw.com\/#organization\",\"name\":\"Studio Sena & Partners\",\"url\":\"https:\/\/www.senaiplaw.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.senaiplaw.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/senaiplaw.com\/wp-content\/uploads\/2021\/01\/SenaPartners.svg\",\"contentUrl\":\"https:\/\/senaiplaw.com\/wp-content\/uploads\/2021\/01\/SenaPartners.svg\",\"width\":448,\"height\":34,\"caption\":\"Studio Sena & Partners\"},\"image\":{\"@id\":\"https:\/\/www.senaiplaw.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.senaiplaw.com\/#website\",\"url\":\"https:\/\/www.senaiplaw.com\/\",\"name\":\"Sena &amp; 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