{"id":4034,"date":"2026-10-09T11:39:11","date_gmt":"2026-10-09T11:39:11","guid":{"rendered":"https:\/\/senaiplaw.com\/?p=4034"},"modified":"2026-10-15T11:44:06","modified_gmt":"2026-10-15T11:44:06","slug":"greenwashing-and-claims-labels-and-information-that-enhance-brand-value","status":"publish","type":"post","link":"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/","title":{"rendered":"Greenwashing and claims: labels and information that enhance brand value"},"content":{"rendered":"<p>As of September 27, the newly introduced regulations on green claims are now in effect in Italy, with implications that go beyond compliance and directly affect intellectual property and the protection of brand value.<\/p>\n<p>Our Francesca La Rocca contributes to ESG360 &#8211; Nextwork360, explaining how the new regulations require companies to pay closer attention not only to what they communicate but also to how claims, trademarks, labels, and distinctive marks that refer to environmental characteristics are formulated and documented.<\/p>\n<p>The real challenge for companies will therefore be to build a solid and verifiable documentation chain capable of demonstrating, claim by claim, the origin, validity, and reliability of the information communicated to consumers.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.esg360.it\/environmental\/greenwashing-e-claim-etichette-e-dati-per-valorizzare-il-brand\/\">Read the full article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As of September 27, the newly introduced regulations on green claims are now in effect in Italy, with implications that go beyond compliance and directly affect intellectual property and the protection of brand value. Our Francesca La Rocca contributes to ESG360 &#8211; Nextwork360, explaining how the new regulations require companies to pay closer attention not [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[40,35,32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Greenwashing and claims: labels and information that enhance brand value - Sena &amp; Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenwashing and claims: labels and information that enhance brand value - Sena &amp; Partners\" \/>\n<meta property=\"og:description\" content=\"As of September 27, the newly introduced regulations on green claims are now in effect in Italy, with implications that go beyond compliance and directly affect intellectual property and the protection of brand value. Our Francesca La Rocca contributes to ESG360 &#8211; Nextwork360, explaining how the new regulations require companies to pay closer attention not [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/\" \/>\n<meta property=\"og:site_name\" content=\"Sena &amp; Partners\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-09T11:39:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-15T11:44:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/senaiplaw.com\/wp-content\/uploads\/2021\/01\/Sena.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sena&amp;Partners\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.senaiplaw.com\/en\/#organization\",\"name\":\"Studio Sena & Partners\",\"url\":\"https:\/\/www.senaiplaw.com\/en\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.senaiplaw.com\/en\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/senaiplaw.com\/wp-content\/uploads\/2021\/01\/SenaPartners.svg\",\"contentUrl\":\"https:\/\/senaiplaw.com\/wp-content\/uploads\/2021\/01\/SenaPartners.svg\",\"width\":448,\"height\":34,\"caption\":\"Studio Sena & Partners\"},\"image\":{\"@id\":\"https:\/\/www.senaiplaw.com\/en\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.senaiplaw.com\/en\/#website\",\"url\":\"https:\/\/www.senaiplaw.com\/en\/\",\"name\":\"Sena &amp; Partners\",\"description\":\"Studio legale\",\"publisher\":{\"@id\":\"https:\/\/www.senaiplaw.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.senaiplaw.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/#webpage\",\"url\":\"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/\",\"name\":\"Greenwashing and claims: labels and information that enhance brand value - Sena &amp; Partners\",\"isPartOf\":{\"@id\":\"https:\/\/www.senaiplaw.com\/en\/#website\"},\"datePublished\":\"2026-10-09T11:39:11+00:00\",\"dateModified\":\"2026-10-15T11:44:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.senaiplaw.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Greenwashing and claims: labels and information that enhance brand value\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.senaiplaw.com\/en\/#\/schema\/person\/c8ba0fbb3bc5509cf47d8c949230f48e\"},\"headline\":\"Greenwashing and claims: labels and information that enhance brand value\",\"datePublished\":\"2026-10-09T11:39:11+00:00\",\"dateModified\":\"2026-10-15T11:44:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/#webpage\"},\"wordCount\":126,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.senaiplaw.com\/en\/#organization\"},\"articleSection\":[\"Advertising\",\"Distinctive Signs\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.senaiplaw.com\/en\/#\/schema\/person\/c8ba0fbb3bc5509cf47d8c949230f48e\",\"name\":\"Sena&amp;Partners\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.senaiplaw.com\/en\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b1368426d7db36bff6c21d1c8bf81664?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b1368426d7db36bff6c21d1c8bf81664?s=96&d=mm&r=g\",\"caption\":\"Sena&amp;Partners\"},\"sameAs\":[\"http:\/\/www.senaiplaw.com\",\"https:\/\/www.linkedin.com\/company\/studio-legale-sena-partners\/?viewAsMember=true\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Greenwashing and claims: labels and information that enhance brand value - Sena &amp; Partners","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/","og_locale":"en_US","og_type":"article","og_title":"Greenwashing and claims: labels and information that enhance brand value - Sena &amp; Partners","og_description":"As of September 27, the newly introduced regulations on green claims are now in effect in Italy, with implications that go beyond compliance and directly affect intellectual property and the protection of brand value. Our Francesca La Rocca contributes to ESG360 &#8211; Nextwork360, explaining how the new regulations require companies to pay closer attention not [&hellip;]","og_url":"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/","og_site_name":"Sena &amp; Partners","article_published_time":"2026-10-09T11:39:11+00:00","article_modified_time":"2026-10-15T11:44:06+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/senaiplaw.com\/wp-content\/uploads\/2021\/01\/Sena.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sena&amp;Partners","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.senaiplaw.com\/en\/#organization","name":"Studio Sena & Partners","url":"https:\/\/www.senaiplaw.com\/en\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/www.senaiplaw.com\/en\/#logo","inLanguage":"en-US","url":"https:\/\/senaiplaw.com\/wp-content\/uploads\/2021\/01\/SenaPartners.svg","contentUrl":"https:\/\/senaiplaw.com\/wp-content\/uploads\/2021\/01\/SenaPartners.svg","width":448,"height":34,"caption":"Studio Sena & Partners"},"image":{"@id":"https:\/\/www.senaiplaw.com\/en\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.senaiplaw.com\/en\/#website","url":"https:\/\/www.senaiplaw.com\/en\/","name":"Sena &amp; Partners","description":"Studio legale","publisher":{"@id":"https:\/\/www.senaiplaw.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.senaiplaw.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/#webpage","url":"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/","name":"Greenwashing and claims: labels and information that enhance brand value - Sena &amp; Partners","isPartOf":{"@id":"https:\/\/www.senaiplaw.com\/en\/#website"},"datePublished":"2026-10-09T11:39:11+00:00","dateModified":"2026-10-15T11:44:06+00:00","breadcrumb":{"@id":"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.senaiplaw.com\/en\/"},{"@type":"ListItem","position":2,"name":"Greenwashing and claims: labels and information that enhance brand value"}]},{"@type":"Article","@id":"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/#article","isPartOf":{"@id":"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/#webpage"},"author":{"@id":"https:\/\/www.senaiplaw.com\/en\/#\/schema\/person\/c8ba0fbb3bc5509cf47d8c949230f48e"},"headline":"Greenwashing and claims: labels and information that enhance brand value","datePublished":"2026-10-09T11:39:11+00:00","dateModified":"2026-10-15T11:44:06+00:00","mainEntityOfPage":{"@id":"https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/#webpage"},"wordCount":126,"commentCount":0,"publisher":{"@id":"https:\/\/www.senaiplaw.com\/en\/#organization"},"articleSection":["Advertising","Distinctive Signs","News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/senaiplaw.com\/en\/2026\/10\/09\/greenwashing-and-claims-labels-and-information-that-enhance-brand-value\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.senaiplaw.com\/en\/#\/schema\/person\/c8ba0fbb3bc5509cf47d8c949230f48e","name":"Sena&amp;Partners","image":{"@type":"ImageObject","@id":"https:\/\/www.senaiplaw.com\/en\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/b1368426d7db36bff6c21d1c8bf81664?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b1368426d7db36bff6c21d1c8bf81664?s=96&d=mm&r=g","caption":"Sena&amp;Partners"},"sameAs":["http:\/\/www.senaiplaw.com","https:\/\/www.linkedin.com\/company\/studio-legale-sena-partners\/?viewAsMember=true"]}]}},"_links":{"self":[{"href":"https:\/\/senaiplaw.com\/en\/wp-json\/wp\/v2\/posts\/4034"}],"collection":[{"href":"https:\/\/senaiplaw.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/senaiplaw.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/senaiplaw.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/senaiplaw.com\/en\/wp-json\/wp\/v2\/comments?post=4034"}],"version-history":[{"count":1,"href":"https:\/\/senaiplaw.com\/en\/wp-json\/wp\/v2\/posts\/4034\/revisions"}],"predecessor-version":[{"id":4035,"href":"https:\/\/senaiplaw.com\/en\/wp-json\/wp\/v2\/posts\/4034\/revisions\/4035"}],"wp:attachment":[{"href":"https:\/\/senaiplaw.com\/en\/wp-json\/wp\/v2\/media?parent=4034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/senaiplaw.com\/en\/wp-json\/wp\/v2\/categories?post=4034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/senaiplaw.com\/en\/wp-json\/wp\/v2\/tags?post=4034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}