Internet, AI, and the Metaverse
Keeping pace with the advancement of new technologies, Sena & Partners has developed a new branch of legal consulting focused on legal issues related to the use of creativity with new tools, including the application of new industry regulations.
The most common issues concern ownership rights of creations developed in collaboration with Artificial Intelligence and the related liability for infringement of third-party rights, as well as so-called cases of Internet Service Provider liability.
Recently, the firm has provided consulting services and conducted various workshops on the management of IP rights within the Metaverse.
The evolution of digital channels and social media platforms has made the protection of intellectual property rights online increasingly critical, particularly in contexts involving promotional content, influencer marketing, branded content, and digital communication.
The Firm assists companies, brands, agencies, and creators in managing issues related to the use of protected works on social networks and digital platforms, with a particular focus on copyright, music synchronization, and the use of images and audiovisual content.
Through an integrated approach combining copyright, industrial property, media, and digital law, the Firm supports clients in both risk prevention and the management of litigation and online enforcement activities
Latest news
Sustainable fashion: regulatory scrutiny is expanding from France to Europe, covering taxes on fast fashion and the protection of intellectual property
Sustainable fashion is no longer just a matter of values: it is increasingly becoming an area of clearly defined legal responsibility. France has recently introduced environmental penalties for major imported fast-fashion players: up to €9 for a pair of jeans, with...
Chambers Europe 2026: a ranking that rewards quality and experience
We are delighted to confirm our ranking in the Chambers Europe 2026 Guide for our Intellectual Property practice, which remains at the core of our firm’s work. This achievement, consistently reaffirmed over the years, reflects the quality of what we deliver every day,...
Two Olympic gold medals and teamwork: Sena & Partners teams up with the Australian Olympic Committee
The Sena & Partners Law Firm wins two gold medals at the Olympics. Or rather, two extraordinary Australian athletes win them: Josie Baff in women's snowboard cross and Cooper Woods in freestyle moguls, telling a story that goes far beyond sporting performance: two...
Areas of activity
Distinctive signs and trademarks
In trademark matters, domain names and distinctive signs in general.
Copyright
Protection of the most important domestic newspapers and publishers.
Patents
Handling problems relating to the ownership of patents and especially in matters involving employee inventions and fair compensation.
Designs and models
Protection of the aspect of the industrial product, in particular in the fields of fashion, home furnishings and automotives.
Appellations of origin and geographical indications
Protection of local products are amongst its prominent clients
Advertising and commercial communication
Vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.
Competition and antitrust law
Assistance in concluding agreements and covenants of non-competition as well as disputing the relative violations
Anti-counterfeiting strategy
Extensive experience, particularly in handling Customs Authority inquiries.
Industry 4.0 and Trade Secrets
We protect and promote the know-how, the data, and the trade secrets of assets that are increasingly strategic for corporate growth and competitiveness
Internet, AI, and the Metaverse
Legal advice on issues related to the use of copyrighted works on social media and digital platforms, with a particular focus on copyright, music synchronization, and the use of images and audiovisual content.