Law Firm
Sena & Partners
The firm, founded in 1960 by Prof. Giuseppe Sena, Emeritus Professor of Industrial Law at the University of Milan, has made history in the field of intellectual property law and, more specifically, handles litigation in the areas of distinctive signs (trademarks, domain names, etc.), patents, designs and models, copyright, advertising and unfair competition. etc.), patents, designs and models, copyright, advertising and unfair competition. Sena & Partners also deals with acquisitions and contracts related to industrial property.
With a client portfolio that includes major national and international companies and its ability to identify original and creative solutions to problems, the firm has contributed to the development and strengthening of intellectual property in all sectors.
The firm operates from its main office in Milan, has an office in Paris and enjoys established partnerships with law firms in all European countries, particularly in England, Belgium, Germany and Spain, as well as in the USA and China.
About us
Sena & Partners, now consisting of four partners with a team of highly specialised professionals, has always stood out for its ability to identify original and creative legal solutions.
This quality is greatly appreciated by clients, together with the firm’s ability to promote alternative forms of dispute resolution with a view to the appropriate management of client resources.
The firm’s extensive expertise is recognised in the market in the areas of trademark, patent, competition, design, advertising and copyright law, subjects in which Sena & Partners provides highly specialised assistance tailored to the client’s needs.
The streamlined structure allows all cases to be handled personally by the partners with particular attention and specific in-depth analysis, providing a comprehensive, timely and rapid legal advisory service, which is also the result of teamwork and in-depth knowledge of the dynamics of the relevant sectors.
The firm also collaborates with leading Italian and foreign consulting firms, providing assistance in the filing and registration of national, European Union and international trademarks and patents. It also has an office in Paris and established collaborative relationships with leading international firms. In addition to Italian, the main languages used are English and French.
Areas of activity
News
Agentic AI comes into action, with use cases and (rightful) precautions
Agentic AI is no longer just a futuristic prospect: its impact has already begun to transform the way businesses innovate, operate and make decisions. Our Francesca La Rocca Sena is convinced of this; in this in-depth article published by ICT Business, she highlights...
Consumer protection: the right to withdraw from a contract can now be exercised with a single click
The ‘withdrawal button’: when consumer protection becomes a design issue With the transposition of EU Directive 2023/2673, the Consumer Code introduces the so-called ‘withdrawal button’: a measure that does not create a new right, but rather requires businesses to...
Digital, advertising market worth 11.8 billion: Artificial intelligence presents a new challenge for companies and investors
According to the latest report from the POLIMI School of Management’s Observatory, the Italian advertising market is set to grow to 11.8 billion euros in 2025 (+5%), with the internet as the country’s leading medium at over 6.2 billion (+11%). However, the rapid...
Upcycling and luxury brands: the Chanel v Kamad ruling draws a clear line
For The Way Magazine, our Francesca La Rocca Sena revisits one of the most topical issues facing the luxury industry: the legal implications of upcycling and the relationship between the circular economy and brand value. Taking the Chanel v Kamad ruling as her...
Advertising: AI presents new challenges for digital communication
60 years of IAP - the Institute for Self-Regulation in Advertising; built partly thanks to the role played by our firm, ever since 1999, when the Court of Cassation recognised the regulations of the IAP Code and the Jury's rulings as benchmarks for assessing...