Law Firm
Sena & Partners
The firm, founded in 1960 by Prof. Giuseppe Sena, Emeritus Professor of Industrial Law at the University of Milan, has made history in the field of intellectual property law and, more specifically, handles litigation in the areas of distinctive signs (trademarks, domain names, etc.), patents, designs and models, copyright, advertising and unfair competition. etc.), patents, designs and models, copyright, advertising and unfair competition. Sena & Partners also deals with acquisitions and contracts related to industrial property.
With a client portfolio that includes major national and international companies and its ability to identify original and creative solutions to problems, the firm has contributed to the development and strengthening of intellectual property in all sectors.
The firm operates from its main office in Milan, has an office in Paris and enjoys established partnerships with law firms in all European countries, particularly in England, Belgium, Germany and Spain, as well as in the USA and China.
About us
Sena & Partners, now consisting of four partners with a team of highly specialised professionals, has always stood out for its ability to identify original and creative legal solutions.
This quality is greatly appreciated by clients, together with the firm’s ability to promote alternative forms of dispute resolution with a view to the appropriate management of client resources.
The firm’s extensive expertise is recognised in the market in the areas of trademark, patent, competition, design, advertising and copyright law, subjects in which Sena & Partners provides highly specialised assistance tailored to the client’s needs.
The streamlined structure allows all cases to be handled personally by the partners with particular attention and specific in-depth analysis, providing a comprehensive, timely and rapid legal advisory service, which is also the result of teamwork and in-depth knowledge of the dynamics of the relevant sectors.
The firm also collaborates with leading Italian and foreign consulting firms, providing assistance in the filing and registration of national, European Union and international trademarks and patents. It also has an office in Paris and established collaborative relationships with leading international firms. In addition to Italian, the main languages used are English and French.
Areas of activity
News
Greenwashing and claims: labels and information that enhance brand value
As of September 27, the newly introduced regulations on green claims are now in effect in Italy, with implications that go beyond compliance and directly affect intellectual property and the protection of brand value. Our Francesca La Rocca contributes to ESG360 -...
“THE REBEL WOMEN OF MILAN”
Rebels, visionaries, indomitable. Women of Milan. On Friday, October 2, at 6:30 p.m., at Villa Litta Modignani (Viale Affori 21, Milan), Neos Edizioni presents “Milanesi Ribelli.” It is an anthology of short stories dedicated to women who, tested by life, have...
Nazione Futura vs Futuro Nazionale: when two symbols can cause confusion
Our partner Elisabetta Berti Arnoaldi Veli writes for Spot and Web on the legal dispute now before the EUIPO, following the opposition filed by the owner of the earlier trademark "Nazione Futura" - the Italian conservative think tank founded by Francesco Giubilei -...
Private label: IP protection starts before the product reaches the shelf
The protection of a private label does not begin when the product hits the shelves, but much earlier. From the name to the packaging, from trademark registration to managing relationships with agencies and co-packers, there are many elements that contribute to...
Sustainable fashion: regulatory scrutiny is expanding from France to Europe, covering taxes on fast fashion and the protection of intellectual property
Sustainable fashion is no longer just a matter of values: it is increasingly becoming an area of clearly defined legal responsibility. France has recently introduced environmental penalties for major imported fast-fashion players: up to €9 for a pair of jeans, with...