Studio Legale
Sena & Partners

The Firm operates in the field of Intellectual and Industrial Property, and especially in the sector of distinctive signs, (trade marks, domain names, company names etc.), patents, designs and models, copyright law, advertising, competition, antitrust law.
One of the most successful IP Law firms in the country, the Firm boasts a group of selected attorneys, all highly specialised in Intellectual and Industrial Property and in closely related sectors.
The ability of pinpointing original and creative solutions to solve problems is one of the most valued qualities of the firm.

About us

The Firm was founded in 1980 by avv. prof. Giuseppe Sena, Emeritus Professor of IP Law at the Università degli Studi of Milan and former owner of Studio Legale Sena dating back to 1960, and by avv. Paola Tarchini.

Over the years our professionals have acquired a vast experience of recognized skills in the sectors of trademarks, patents, unfair competition, designs and models, advertising and copyright in which the firm provides highly specialised and tailored councelling focused on the needs of the client’s.

This outfit consents that all matters are followed with the utmost attention and maximum diligence, so that the professional service is the result of a team activity which puts to use the ability and aptitudes of each individual with a fruitful complicity of skills, to provide high quality legal services. Moreover, the Firm works closely with the principal Italian and foreign consultancy Offices, providing assistance also during the filing and registration stages of national, European Union and international trademarks, designs and patents.

The Firm provides its legal services in Italian, English and French.



Thanks to the entrepreneurs, managers and professionals who participated in the webinar organised by the Chamber of Commerce of Milan, Monza Brianza, Lodi on Thursday 6 May entitled: Misleading advertising: what is it and how to avoid it? Francesca La Rocca and...

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Our Firm has obtained from the EUIPO one of the first rulings on the subject of conflict between European trademarks and UK trademarks after Brexit. This was address in the ruling on 8 April 2021 in case R2212/2020-1, in which the Board of Appeal found that a UK trade...

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The National Research Programme (NRP) 2021-2027 includes among its objectives the creation of a fair, healthy and environmentally friendly food system. It points towards innovative technologies that improve food quality, preservation and environmental sustainability....

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Selective distribution is the system by which an undertaking defines and selects the distribution network for its products, particularly luxury goods, in order to preserve the image and prestige of the brand. European case law considers this method of sale lawful when...

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Protecting trade secrets in Industry 4.0

How to protect trade secrets and know-how? Under what conditions? Is it lawful to use a competitor's confidential data acquired through "reverse engineering"? Francesca La Rocca Sena of our firm has explored these issues in the article "The protection of trade secrets...

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