News
Cultural heritage, intellectual property and private support to culture
We are delighted to invite you to an event dedicated to the challenges and opportunities that...
Ecodesign and fashion: the circular economy, upcycling and the protection of intellectual property
For Technofashion Magazine, our Francesca La Rocca discusses the legal implications of the...
Greenwashing and claims: labels and information that enhance brand value
As of September 27, the newly introduced regulations on green claims are now in effect in Italy,...
“THE REBEL WOMEN OF MILAN”
Rebels, visionaries, indomitable. Women of Milan. On Friday, October 2, at 6:30 p.m., at Villa...
Nazione Futura vs Futuro Nazionale: when two symbols can cause confusion
Our partner Elisabetta Berti Arnoaldi Veli writes for Spot and Web on the legal dispute now before...
Private label: IP protection starts before the product reaches the shelf
The protection of a private label does not begin when the product hits the shelves, but much...
Sustainable fashion: regulatory scrutiny is expanding from France to Europe, covering taxes on fast fashion and the protection of intellectual property
Sustainable fashion is no longer just a matter of values: it is increasingly becoming an area of...
Brands and corporate advertising: how to protect the ‘total look’
A brand is not merely a label but an identity that originates through a combination of elements...
The AI Act: New Rules for Artificial Intelligence: What Changes for Businesses and Users
In an article published by BorsaeFinanza.it, our Elisabetta Berti Arnoaldi Veli analyses one of...
Copyright and AI, unbreakable backup and the data management summit
Copyright and Artificial Intelligence: an increasingly strategic form of protection. In an age...
Agentic AI comes into action, with use cases and (rightful) precautions
Agentic AI is no longer just a futuristic prospect: its impact has already begun to transform the...
Consumer protection: the right to withdraw from a contract can now be exercised with a single click
The ‘withdrawal button’: when consumer protection becomes a design issue With the transposition of...
Digital, advertising market worth 11.8 billion: Artificial intelligence presents a new challenge for companies and investors
According to the latest report from the POLIMI School of Management’s Observatory, the Italian...
Upcycling and luxury brands: the Chanel v Kamad ruling draws a clear line
For The Way Magazine, our Francesca La Rocca Sena revisits one of the most topical issues facing...
Advertising: AI presents new challenges for digital communication
60 years of IAP - the Institute for Self-Regulation in Advertising; built partly thanks to the...
Chanel vs. Kamad Reworked: a key decision on the limits of upcycling in the luxury sector
Suitex, an Italian fashion and luxury community, has asked us to examine the dispute between...
Megan Gale continues as iliad’s brand ambassador: the Jury rejects Fastweb and Vodafone’s appeal
Our Francesca La Rocca Sena and Elisabetta Berti Arnoaldi Veli discuss for ADC Group one of the...
Intellectual Property: Sena & Partners once again confirms its leadership as reported by Il Sole 24 Ore and Corriere della Sera
Following Corriere della Sera’s ranking, we are delighted to see our name featured among the...
Intellectual Property: Sena & Partners once again confirms its leadership as reported by Il Sole 24 Ore and Corriere della Sera
Following Corriere della Sera’s ranking, we are delighted to see our name featured among the...
When a name becomes a brand: legal protection, commercial exploitation and restrictions on competition
When a name becomes a brand, the line between personal identity, economic value and legal...
Creators are increasingly becoming media companies: how influencer marketing is changing amid regulations and brand safety concerns
In this article for Engage, our own Francesca La Rocca explains the legal implications of a shift...
Creators are increasingly becoming media companies: how influencer marketing is changing amid regulations and brand safety concerns
In this article for Engage, our own Francesca La Rocca explains the legal implications of a shift...
Fashion Law and Legal Writing: Sena & Partners and ELSA Milan introduce University students to the Legal Profession
A partnership that focuses on the future of the legal profession. The recent collaboration between...
Made in Italy: product quality and business competitiveness are the driving forces behind some of the world’s most highly regarded brands
In this article for Adnkronos, our Francesca La Rocca Sena draws attention to an increasingly...
Elisabetta Berti Arnoaldi joins the AIPPI Executive Committee
Sena & Partners announces Elisabetta Berti Arnoaldi’s addition to the board of AIPPI Italia...
AIPPI Italian Group welcomes our Elisabetta Berti Arnoaldi Veli
We are delighted to announce that our Elisabetta Berti Arnoaldi Veli has joined the AIPPI Italian...
Chambers Europe 2026: a ranking that rewards quality and experience
We are delighted to confirm our ranking in the Chambers Europe 2026 Guide for our Intellectual...
AI and Intellectual Property: new frontiers for the protection of Made in Italy
With great pleasure, our Elisabetta Berti Arnoaldi attended yesterday's event, “AI & IP:...
INDICAM’s IP Award 2026
We were delighted to take part, alongside excellent company, in the first edition of INDICAM’s IP...
From corporate collections to museum venues, when art enters the company
More and more companies are investing in art, not only as an asset, but as an element of identity...