News
AIPPI Italian Group welcomes our Elisabetta Berti Arnoaldi Veli
We are delighted to announce that our Elisabetta Berti Arnoaldi Veli has joined the AIPPI Italian Group, a recognition for her career and her extensive experience in the field of intellectual property. AIPPI brings together professionals with diverse expertise in the...
Chambers Europe 2026: a ranking that rewards quality and experience
We are delighted to confirm our ranking in the Chambers Europe 2026 Guide for our Intellectual Property practice, which remains at the core of our firm’s work. This achievement, consistently reaffirmed over the years, reflects the quality of what we deliver every day,...
AI and Intellectual Property: new frontiers for the protection of Made in Italy
With great pleasure, our Elisabetta Berti Arnoaldi attended yesterday's event, “AI & IP: challenges and opportunities in the fight against counterfeiting and for the protection of Made in Italy”, organised by INDICAM at the Chamber of Deputies in Rome. The...
INDICAM’s IP Award 2026
We were delighted to take part, alongside excellent company, in the first edition of INDICAM’s IP Award. On this occasion, our Prof. Giuseppe Sena had the pleasure of presenting awards to the two young winners for their innovative design research projects. This event...
From corporate collections to museum venues, when art enters the company
More and more companies are investing in art, not only as an asset, but as an element of identity and narrative. However, this is where a misunderstanding arises, as our Elisabetta Berti Arnoaldi Veli explains to Adnkronos. ‘Purchasing a work of art does not mean that...
Two Olympic gold medals and teamwork: Sena & Partners teams up with the Australian Olympic Committee
The Sena & Partners Law Firm wins two gold medals at the Olympics. Or rather, two extraordinary Australian athletes win them: Josie Baff in women's snowboard cross and Cooper Woods in freestyle moguls, telling a story that goes far beyond sporting performance: two...
Olympics and soccer, new rules against parasitic advertising
Our Elisabetta Berti Arnoaldi Veli wrote for ItaliaOggi about a topic that is becoming increasingly relevant for companies, sponsors and organisers: ambush marketing. We are a couple of days late in sharing this, and yet it couldn't be more timely. Federica Brignone's...
Selective distribution and online sales: the Court of Milan clarifies the boundaries for beauty brands
In this article for Luxury&Finance, our Francesca La Rocca discusses the recent decision of the Court of Milan, which clarifies the boundaries between selective distribution and online sales for beauty brands. The ruling reaffirms the importance of the principle...
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We are pleased to announce that, on behalf of a major online beauty retailer, we succeeded in having the Milan Court reject an application for interim relief based on alleged selective distribution, noting the lack of evidence both of the luxury nature of the products...
New legislation on AI and copyright: what it means for creatives, businesses and professionals
The recent position taken by the United States Patent and Trademark Office (USPTO) introduces a clear point: with AI, a “click” is not enough; human creative input is needed to claim authorship of the work. Francesca La Rocca discusses the issue in an article...
Licensing: a business tool for companies
Our Elisabetta Berti Arnoaldi Veli will also contribute to the course ‘Licensing: a business tool for companies’, organised by LES Italia in Rome on 4 and 5 December 2025. On Friday morning, she will lead an in-depth discussion about copyright licensing agreements as...
Meat sounding: new rebranding obligation for Novel Foods following European ban
In this Agrisole article, our Elisabetta Berti Arnoaldi analyses the recent amendment approved by the European Parliament prohibiting the use of terms such as burger, steak or sausage for foods of plant origin. This decision raises important legal and practical...
Museum installations: the Emilia Romagna Regional Administrative Court reduces the scope of copyright protection
For Il Sole 24 Ore NT+ Diritto and Artribune, our Elisabetta Berti Arnoaldi discusses the recent decision by the Emilia-Romagna Regional Administrative Court on copyright protection for museum displays. The ruling states that the changes and updates to which museum...
Studio Sena & Partners invites you to our event, ‘Brand Protection.’
Together with INDICAM, Fondazione Forense Bolognese and our colleagues at Verzelli & Partners, we have organised for the 12th of November at Palazzo Bevilacqua in Bologna the event “La tutela del brand” (Brand Protection). It will be a rich opportunity to explore...
Counterfeiting: the fight against fakes is beginning to work
On the latest ItaliaOggi service dedicated to the fight against counterfeiting, which made significant progress in 2025 thanks to the Made in Italy law and the joint action of authorities and courts, our partner Giancarlo Del Corno highlighted how in key sectors for...
IP and Antitrust Commission organise the IP and Cultural Heritage conference
Our Elisabetta Berti Arnoaldi Veli and Francesca La Rocca have been invited to share their expertise at the Conference on IP and Cultural Heritage organised by the IP and Antitrust Commission of the Milan Bar Council. The focus of the event, which will be held on the...
Italy has approved its artificial intelligence law: key points and implications for CIOs
For CIO Online, our Francesca La Rocca summarised the key points in the matter of Copyright that companies and CIOs must keep an eye on following the approval of the Italian law on AI: Tracking the origin of data Ensuring compliance with licences Assessing legal risks...
Influencer Marketing
More and more often, influencers collaborate with food & beverage brands, but behind every message there are clear rules that must be followed. From public transparency to managing contracts and regulations on misleading advertising and product safety: there are...
Code of conduct and guidelines for influencers: here it is what is changing
Commercial communication in the world of influencer marketing has officially entered a new phase: the goal is to ensure transparency, ban hidden advertising, and protect the most vulnerable individuals, such as minors and vulnerable consumers. As Francesca La Rocca...
AGCOM approves Guidelines and Code of Conduct for influencers
Yesterday, AGCOM (Italian Communications Regulatory Authority) issued a press release announcing the approval of the Guidelines and Code of Conduct for influencers. The soft law rules for relevant influencers (those with 500,000 followers or an average monthly...