News
Sena & Partners joins the Board of Directors of INDICAM, the Association for the Protection of Intellectual Property
Sena & Partners officially joins the INDICAM Board of Directors. Elisabetta Berti Arnoaldi will represent the firm, which will contribute to sustain the Association's activities and to increasingly promote the value of intellectual property protection in Italy....
The importance of intellectual property rights and fair competition for retailers
It is now online the second episode of Mark Up's podcast - Il Legale Informa - which once again features Elisabetta Berti and Francesca La Rocca answering key questions about how important are for retailers the tools of intellectual property and the prohibition of...
Sena & Partners together with Piaggio wins against Peugeot in the Supreme Court
The Italian Supreme Court has definitively ruled in favour of Piaggio, declaring inadmissible the appeal by Peugeot Motocycles SAS and Peugeot Motocycles Italia against the January 16th, 2023 ruling of the l Court of Appeal of Milan which, in line with the Court of...
The 2024 ranking of Statista and Il Sole 24 Ore
For the fifth consecutive year, Sena & Partners is included among the best Italian law firms 2024 in the ranking compiled by Statista with Il Sole 24 Ore. A prestigious recognition that rewards excellence on a territorial level, based on peer feedback. A special...
Look-alike: on the verge of unfair competition
Elisabetta Berti and Francesca La Rocca with Luca Moroni and Riccardo Nissotti launch the new podcast Mark Up – Il legale informa - dedicated to the theme of IP in the retail world. With a rich schedule of episodes, starting with the now widespread practice of...
Press Release
The Court of Milan rewards the first 70 years of our Professor Giuseppe Sena's career. It is with great emotion that today we attended the award ceremony of Professor Giuseppe Sena for his first 70 years of career in IP and industrial law. Here’s the photo of the...
Veuve Clicquot’s orange trademark
After years of litigation, the EU Court withdraws the orange trademark registration as a distinctive sign of Veuve Clicquot. Il Sole 24 Ore quotes us talking about the decision in favour of Lidl, which referred the case back to the Board of Appeal considering that...
The name of a hotel? It’s a trademark
Our in-depth article for Requadro gives space to the recent judgement, full of interesting legal points, under real estate and industrial property law, which recognises and protects the paternity of the Hotel Bitannique trademark of the former owner on which he based...
Dupe culture: the economics of imitation at the time of TikTok
A trend largely fuelled by Generation Z and amplified by platforms such as TikTok, which is challenging the legal and regulatory boundaries related to trademark protection. In this AgendaDigitale.eu article, we provide an in-depth analysis of the phenomenon, its...
Arbitration: a tool increasingly used in corporate disputes as an alternative to lengthy court time.
Also in the IP area and especially in judgments involving different courts and at an international level, we believe that arbitration can bring benefits, alongside shorter resolution times, involving experts in the field and with the recent possibility of issuing...
Law firms, gender representation is close to 50%
Confirming this trend is the testimony of Elisabetta Berti Arnoaldi Veli, one of the top female professionals in the 2024 edition of ItaliaOggi Pink Power survey, who has distinguished herself on the legal scene alongside important made in Italy brands in various...
The #dupe phenomenon has reached a considerable economic dimension.
In this Technofashion article, we draw attention to the legal consequences of this practice, which is based on #knownledge, and invite #brands owners to assert their rights, using all legals means at their disposal, also for the benefit of a healthier and fairer...
Wired article – The new #MadeinItalylegislation in a nutshell
Interviewed by Wired, our law firm goes into the merits of the long-awaited law that intervenes on various production sectors with the aim of consolidating the development and modernisation of Italian industry and strengthening the identity of Italian products on the...
Upcycling
Upcycling: everyone' does but few know the legal implications of protecting recognisable brands. This is a growing and ubiquitous phenomenon for which it is important to create culture and information in order to ensure a truly virtuous process and avoid legal risks...
Industrial Property Code Reform: The challenges of patent ownership in funded research
In the article ItaliaOggi dedicates to the reform of the Industrial Property Code, approved on 18th July last, Francesca La Rocca discusses the aspects of patent ownership in the case of inventions by university researchers: if the new version seems to resolve the...
Legal success in the defence of a multinational group against AGCM
On behalf of a major multinational group in the alcoholic beverages sector, we recently obtained the dismissal of a complaint filed with the AGCM regarding issues of compliance with specific rules governing the advertising of such products. The arguments developed in...
INDICAM on ‘Cosmetics and intellectual property: a winning trick’
Appointment this Friday 29 at 10 a.m. in Terrazza Palestro to listen to Elisabetta Berti Arnoaldi Veli's speech at the round table organised by INDICAM on "Cosmetics and Intellectual Property: a winning 'trick'!", organised on the occasion of Beauty Week 2023. A...
AI and music: who can claim copyright?
The use of AI in the world of music can also have implications from a legal point of view, creating disputes over the assertion of copyright. Elisabetta Berti Arnoaldi Veli talks about this in this article in Il Mohicano, recalling the Supreme Court's pronouncement in...
Patents and innovation in Fashion
Fashion is one of the sectors that most embody Italian-made goods internationally, but also one of the areas where the phenomenon of counterfeiting is most evident. For this reason, as Elisabetta Berti Arnoaldi Veli comments in Italia Oggi, the news of the choice of...
Amendments to the Industrial Property Code
On August 23, 2023, the amendments to the Industrial Property Code arranged by Law No. 102 of July 24, 2023, published in the Official Gazette on August 8, 2023, came into force. From a substantive point of view, there are three topics of particular interest: The rule...