Advertising
The Firm has vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.
On behalf of the most important companies in all sectors of goods, It has obtained important results in matters relating to misleading and comparative advertising, as well as the protection of advertising creations.
Moreover the Firm handles all issues relating to commercial indications to be affixed on the packaging of the products and in the communications relating thereto, also in relation to the specific law of the sector (food and beverages, cosmetics, pharmaceuticals, etc.).
Latest news
Code of conduct and guidelines for influencers: here it is what is changing
Commercial communication in the world of influencer marketing has officially entered a new phase: the goal is to ensure transparency, ban hidden advertising, and protect the most vulnerable individuals, such as minors and vulnerable consumers. As Francesca La Rocca...
AGCOM approves Guidelines and Code of Conduct for influencers
Yesterday, AGCOM (Italian Communications Regulatory Authority) issued a press release announcing the approval of the Guidelines and Code of Conduct for influencers. The soft law rules for relevant influencers (those with 500,000 followers or an average monthly...
The Labubu fever: counterfeiting and defense in the collectors’ market
The phenomenon of Labubu Chinese dolls, which has also exploded in Italy, raises questions about possible counterfeiting of the product. In this article for BusinessCommunity.it, our Francesca La Rocca Sena highlights how legal protection, including registered...
Practice areas
Distinctive Signs
In trademark matters, domain names and distinctive signs in general.
Copyright
Protection of the most important domestic newspapers and publishers.
Patents
Handling problems relating to the ownership of patents and especially in matters involving employee inventions and fair compensation.
Designs and models
Protection of the aspect of the industrial product, in particular in the fields of fashion, home furnishings and automotives.
Appellations of origin and geographical indications
Protection of local products are amongst its prominent clients
Advertising
Vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.
Competition and antitrust law
Assistance in concluding agreements and covenants of non-competition as well as disputing the relative violations
Anti-counterfeiting strategy
Highly skilled in developing and implementing anti-counterfeiting enforcement strategies,