Advertising
The Firm has vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.
On behalf of the most important companies in all sectors of goods, It has obtained important results in matters relating to misleading and comparative advertising, as well as the protection of advertising creations.
Moreover the Firm handles all issues relating to commercial indications to be affixed on the packaging of the products and in the communications relating thereto, also in relation to the specific law of the sector (food and beverages, cosmetics, pharmaceuticals, etc.).
Latest news
Creators are increasingly becoming media companies: how influencer marketing is changing amid regulations and brand safety concerns
In this article for Engage, our own Francesca La Rocca explains the legal implications of a shift that is redefining influencer marketing, with creators increasingly resembling genuine media companies and new rules on transparency, bringing issues such as compliance,...
Chambers Europe 2026: a ranking that rewards quality and experience
We are delighted to confirm our ranking in the Chambers Europe 2026 Guide for our Intellectual Property practice, which remains at the core of our firm’s work. This achievement, consistently reaffirmed over the years, reflects the quality of what we deliver every day,...
From corporate collections to museum venues, when art enters the company
More and more companies are investing in art, not only as an asset, but as an element of identity and narrative. However, this is where a misunderstanding arises, as our Elisabetta Berti Arnoaldi Veli explains to Adnkronos. ‘Purchasing a work of art does not mean that...
Areas of activity
Distinctive signs and trademarks
In trademark matters, domain names and distinctive signs in general.
Copyright
Protection of the most important domestic newspapers and publishers.
Patents
Handling problems relating to the ownership of patents and especially in matters involving employee inventions and fair compensation.
Designs and models
Protection of the aspect of the industrial product, in particular in the fields of fashion, home furnishings and automotives.
Designations of origin and geographical indications
Protection of local products are amongst its prominent clients
Advertising and commercial communication
Vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.
Unfair competition
Assistance in concluding agreements and covenants of non-competition as well as disputing the relative violations
Anti-counterfeiting strategy
Extensive experience, particularly in handling Customs Authority inquiries.
Industry 4.0 and Trade Secrets
We protect and promote the know-how, the data, and the trade secrets of assets that are increasingly strategic for corporate growth and competitiveness
Internet, AI, and the Metaverse
Legal advice on issues related to the use of copyrighted works on social media and digital platforms, with a particular focus on copyright, music synchronization, and the use of images and audiovisual content.