Advertising

The Firm has vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.

On behalf of the most important companies in all sectors of goods, It has obtained important results in matters relating to misleading and comparative advertising, as well as the protection of advertising creations.

Moreover the Firm handles all issues relating to commercial indications to be affixed on the packaging of the products and in the communications relating thereto, also in relation to the specific law of the sector (food and beverages, cosmetics, pharmaceuticals, etc.).

Latest news

 

MISLEADING ADVERTISING: HOW TO AVOID IT

Thanks to the entrepreneurs, managers and professionals who participated in the webinar organised by the Chamber of Commerce of Milan, Monza Brianza, Lodi on Thursday 6 May entitled: Misleading advertising: what is it and how to avoid it? Francesca La Rocca and...

read more

WHO’S WHO LEGAL 2020 – Intellectual Property

Prof. Giuseppe Sena, Paola Tarchini and Giancarlo Del Corno of our firm have been recognised  by “Who’s Who Legal” 2020 for their exceptional work across the full spectrum of intellectual property law matters including patents, trademarks and copyright. “At Sena e...

read more

 

Practice areas

 

Distinctive Signs

In trademark matters, domain names and distinctive signs in general.

Copyright

Protection of the most important domestic newspapers and publishers.

Patents

Handling problems relating to the ownership of patents and especially in matters involving employee inventions and fair compensation.

 

Designs and models

Protection of the aspect of the industrial product, in particular in the fields of fashion, home furnishings and automotives.

 

Appellations of origin and geographical indications

Protection of local products are amongst its prominent clients

Advertising

Vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.

 

Competition and antitrust law

Assistance in concluding agreements and covenants of non-competition as well as disputing the relative violations

 

Anti-counterfeiting strategy

Highly skilled in developing and implementing anti-counterfeiting enforcement strategies,