Advertising
The Firm has vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.
On behalf of the most important companies in all sectors of goods, It has obtained important results in matters relating to misleading and comparative advertising, as well as the protection of advertising creations.
Moreover the Firm handles all issues relating to commercial indications to be affixed on the packaging of the products and in the communications relating thereto, also in relation to the specific law of the sector (food and beverages, cosmetics, pharmaceuticals, etc.).
Latest news
Greenwashing and claims: labels and information that enhance brand value
As of September 27, the newly introduced regulations on green claims are now in effect in Italy, with implications that go beyond compliance and directly affect intellectual property and the protection of brand value. Our Francesca La Rocca contributes to ESG360 -...
Brands and corporate advertising: how to protect the ‘total look’
A brand is not merely a label but an identity that originates through a combination of elements which make it recognisable in the market: from the logo to the colours, from the typefaces to the packaging, from the layout of retail outlets to staff uniforms, right...
Digital, advertising market worth 11.8 billion: Artificial intelligence presents a new challenge for companies and investors
According to the latest report from the POLIMI School of Management’s Observatory, the Italian advertising market is set to grow to 11.8 billion euros in 2025 (+5%), with the internet as the country’s leading medium at over 6.2 billion (+11%). However, the rapid...
Areas of activity
Distinctive signs and trademarks
In trademark matters, domain names and distinctive signs in general.
Copyright
Protection of the most important domestic newspapers and publishers.
Patents
Handling problems relating to the ownership of patents and especially in matters involving employee inventions and fair compensation.
Designs and models
Protection of the aspect of the industrial product, in particular in the fields of fashion, home furnishings and automotives.
Designations of origin and geographical indications
Protection of local products are amongst its prominent clients
Advertising and commercial communication
Vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.
Unfair competition
Assistance in concluding agreements and covenants of non-competition as well as disputing the relative violations
Anti-counterfeiting strategy
Extensive experience, particularly in handling Customs Authority inquiries.
Industry 4.0 and Trade Secrets
We protect and promote the know-how, the data, and the trade secrets of assets that are increasingly strategic for corporate growth and competitiveness
Internet, AI, and the Metaverse
Legal advice on issues related to the use of copyrighted works on social media and digital platforms, with a particular focus on copyright, music synchronization, and the use of images and audiovisual content.