Advertising

The Firm has vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.

On behalf of the most important companies in all sectors of goods, It has obtained important results in matters relating to misleading and comparative advertising, as well as the protection of advertising creations.

Moreover the Firm handles all issues relating to commercial indications to be affixed on the packaging of the products and in the communications relating thereto, also in relation to the specific law of the sector (food and beverages, cosmetics, pharmaceuticals, etc.).

Latest news

 

Thoughts on the Unified Patent Court

We tried to retrace the history of the Unified Patent Court: is its creation really so innovative? Maria Carla De Cesari of Norme & Tributi for Il Sole 24 Ore took our rereading backwards, from the Paris Convention onwards, which opened up new scenarios. Here is...

read more

News in the world of digital advertising

Elisabetta Berti Arnoaldi and Francesca La Rocca Sena discuss with Spot and Web the significant innovations introduced by the IAP with the updating of its Digital Chart, which aim to ensure greater transparency and fairness in digital advertising practices and...

read more

Digital Chart

This week, the IAP - Istituto dell'Autodisciplina Pubblicitaria (Advertising Self-Discipline Institute) has released online the version of the Digital Chart Regulation, updated to regulate new forms of commercial communication with influencers, endorsements and other...

read more

 

Practice areas

 

Distinctive Signs

In trademark matters, domain names and distinctive signs in general.

Copyright

Protection of the most important domestic newspapers and publishers.

Patents

Handling problems relating to the ownership of patents and especially in matters involving employee inventions and fair compensation.

 

Designs and models

Protection of the aspect of the industrial product, in particular in the fields of fashion, home furnishings and automotives.

 

Appellations of origin and geographical indications

Protection of local products are amongst its prominent clients

Advertising

Vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.

 

Competition and antitrust law

Assistance in concluding agreements and covenants of non-competition as well as disputing the relative violations

 

Anti-counterfeiting strategy

Highly skilled in developing and implementing anti-counterfeiting enforcement strategies,