Distinctive Signs
In trademark matters, domain names and distinctive signs in general, the Firm has assisted and assists important national and multinational groups in the sectors of food and beverages, automotive, personal healthcare products and cosmetics, pharmaceuticals, fashion and design, providing counseling with regard to protection besides the identification and study of marketing and commercial initiatives.
The Firm has achieved significant experience with regard to the protection of shape trademarks and product packaging, name of the designer and the patronymic in general, as well as the state of development that affect the scope of protection of a distinctive sign (well known, famous, secondary meaning, dilution and genericness).
Moreover the firm provides counseling during the registration and filing stages of trademarks and patents in Italy, EU and abroad, as well as in the procedures for reassignment of domain names on a domestic and international level.
The firm provides advice and assistance for the enhancement of distinctive signs in all sectors of goods.
Latest news
From corporate collections to museum venues, when art enters the company
More and more companies are investing in art, not only as an asset, but as an element of identity and narrative. However, this is where a misunderstanding arises, as our Elisabetta Berti Arnoaldi Veli explains to Adnkronos. ‘Purchasing a work of art does not mean that...
Two Olympic gold medals and teamwork: Sena & Partners teams up with the Australian Olympic Committee
The Sena & Partners Law Firm wins two gold medals at the Olympics. Or rather, two extraordinary Australian athletes win them: Josie Baff in women's snowboard cross and Cooper Woods in freestyle moguls, telling a story that goes far beyond sporting performance: two...
Olympics and soccer, new rules against parasitic advertising
Our Elisabetta Berti Arnoaldi Veli wrote for ItaliaOggi about a topic that is becoming increasingly relevant for companies, sponsors and organisers: ambush marketing. We are a couple of days late in sharing this, and yet it couldn't be more timely. Federica Brignone's...
Areas of activity
Distinctive signs and trademarks
In trademark matters, domain names and distinctive signs in general.
Copyright
Protection of the most important domestic newspapers and publishers.
Patents
Handling problems relating to the ownership of patents and especially in matters involving employee inventions and fair compensation.
Designs and models
Protection of the aspect of the industrial product, in particular in the fields of fashion, home furnishings and automotives.
Designations of origin and geographical indications
Protection of local products are amongst its prominent clients
Advertising and commercial communication
Vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.
Unfair competition
Assistance in concluding agreements and covenants of non-competition as well as disputing the relative violations
Anti-counterfeiting strategy
Highly skilled in developing and implementing anti-counterfeiting enforcement strategies,