Distinctive Signs
In trademark matters, domain names and distinctive signs in general, the Firm has assisted and assists important national and multinational groups in the sectors of food and beverages, automotive, personal healthcare products and cosmetics, pharmaceuticals, fashion and design, providing counseling with regard to protection besides the identification and study of marketing and commercial initiatives.
The Firm has achieved significant experience with regard to the protection of shape trademarks and product packaging, name of the designer and the patronymic in general, as well as the state of development that affect the scope of protection of a distinctive sign (well known, famous, secondary meaning, dilution and genericness).
Moreover the firm provides counseling during the registration and filing stages of trademarks and patents in Italy, EU and abroad, as well as in the procedures for reassignment of domain names on a domestic and international level.
The firm provides advice and assistance for the enhancement of distinctive signs in all sectors of goods.
Latest news
Ecodesign and fashion: the circular economy, upcycling and the protection of intellectual property
For Technofashion Magazine, our Francesca La Rocca discusses the legal implications of the European Ecodesign Regulation (ESPR) coming into force. The new legislation presents fashion companies with the challenge of finding solutions that enable the recovery and reuse...
Greenwashing and claims: labels and information that enhance brand value
As of September 27, the newly introduced regulations on green claims are now in effect in Italy, with implications that go beyond compliance and directly affect intellectual property and the protection of brand value. Our Francesca La Rocca contributes to ESG360 -...
Nazione Futura vs Futuro Nazionale: when two symbols can cause confusion
Our partner Elisabetta Berti Arnoaldi Veli writes for Spot and Web on the legal dispute now before the EUIPO, following the opposition filed by the owner of the earlier trademark "Nazione Futura" - the Italian conservative think tank founded by Francesco Giubilei -...
Areas of activity
Distinctive signs and trademarks
In trademark matters, domain names and distinctive signs in general.
Copyright
Protection of the most important domestic newspapers and publishers.
Patents
Handling problems relating to the ownership of patents and especially in matters involving employee inventions and fair compensation.
Designs and models
Protection of the aspect of the industrial product, in particular in the fields of fashion, home furnishings and automotives.
Appellations of origin and geographical indications
Protection of local products are amongst its prominent clients
Advertising and commercial communication
Vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.
Competition and antitrust law
Assistance in concluding agreements and covenants of non-competition as well as disputing the relative violations
Anti-counterfeiting strategy
Extensive experience, particularly in handling Customs Authority inquiries.
Industry 4.0 and Trade Secrets
We protect and promote the know-how, the data, and the trade secrets of assets that are increasingly strategic for corporate growth and competitiveness
Internet, AI, and the Metaverse
Legal advice on issues related to the use of copyrighted works on social media and digital platforms, with a particular focus on copyright, music synchronization, and the use of images and audiovisual content.