Distinctive Signs
In trademark matters, domain names and distinctive signs in general, the Firm has assisted and assists important national and multinational groups in the sectors of food and beverages, automotive, personal healthcare products and cosmetics, pharmaceuticals, fashion and design, providing counseling with regard to protection besides the identification and study of marketing and commercial initiatives.
The Firm has achieved significant experience with regard to the protection of shape trademarks and product packaging, name of the designer and the patronymic in general, as well as the state of development that affect the scope of protection of a distinctive sign (well known, famous, secondary meaning, dilution and genericness).
Moreover the firm provides counseling during the registration and filing stages of trademarks and patents in Italy, EU and abroad, as well as in the procedures for reassignment of domain names on a domestic and international level.
The firm provides advice and assistance for the enhancement of distinctive signs in all sectors of goods.
Latest news
Agentic AI comes into action, with use cases and (rightful) precautions
Agentic AI is no longer just a futuristic prospect: its impact has already begun to transform the way businesses innovate, operate and make decisions. Our Francesca La Rocca Sena is convinced of this; in this in-depth article published by ICT Business, she highlights...
Upcycling and luxury brands: the Chanel v Kamad ruling draws a clear line
For The Way Magazine, our Francesca La Rocca Sena revisits one of the most topical issues facing the luxury industry: the legal implications of upcycling and the relationship between the circular economy and brand value. Taking the Chanel v Kamad ruling as her...
Chanel vs. Kamad Reworked: a key decision on the limits of upcycling in the luxury sector
Suitex, an Italian fashion and luxury community, has asked us to examine the dispute between Chanel and Kamad Reworked, concerning the relationship between upcycling practices and trademark law in the luxury sector, on which the Paris Court has established a...
Areas of activity
Distinctive signs and trademarks
In trademark matters, domain names and distinctive signs in general.
Copyright
Protection of the most important domestic newspapers and publishers.
Patents
Handling problems relating to the ownership of patents and especially in matters involving employee inventions and fair compensation.
Designs and models
Protection of the aspect of the industrial product, in particular in the fields of fashion, home furnishings and automotives.
Designations of origin and geographical indications
Protection of local products are amongst its prominent clients
Advertising and commercial communication
Vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.
Unfair competition
Assistance in concluding agreements and covenants of non-competition as well as disputing the relative violations
Anti-counterfeiting strategy
Extensive experience, particularly in handling Customs Authority inquiries.
Industry 4.0 and Trade Secrets
We protect and promote the know-how, the data, and the trade secrets of assets that are increasingly strategic for corporate growth and competitiveness
Internet, AI, and the Metaverse
Legal advice on issues related to the use of copyrighted works on social media and digital platforms, with a particular focus on copyright, music synchronization, and the use of images and audiovisual content.