Distinctive Signs

In trademark matters, domain names and distinctive signs in general, the Firm has assisted and assists important national and multinational groups in the sectors of food and beverages, automotive, personal healthcare products and cosmetics, pharmaceuticals, fashion and design, providing counseling with regard to protection besides the identification and study of marketing and commercial initiatives.

The Firm has achieved significant experience with regard to the protection of shape trademarks and product packaging, name of the designer and the patronymic in general, as well as the state of development that affect the scope of protection of a distinctive sign (well known, famous, secondary meaning, dilution and genericness).
Moreover the firm provides counseling during the registration and filing stages of trademarks and patents in Italy, EU and abroad, as well as in the procedures for reassignment of domain names on a domestic and international level.

The firm provides advice and assistance for the enhancement of distinctive signs in all sectors of goods.

Latest news



Selective distribution is the system by which an undertaking defines and selects the distribution network for its products, particularly luxury goods, in order to preserve the image and prestige of the brand. European case law considers this method of sale lawful when...

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The Chinese Year

As we open this Chinese New Year, we are pleased to inform you that in 2020, our firm assisted several clients in protecting their intellectual property rights in China. More specifically, we have been involved in protecting the form of the product in China through...

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Milan Monza Brianza Chamber of Commerce – 25 November 2020

25 November 2020 “Intellectual Property and employment relationship: who owns the rights to the creation?” The  Milan Monza Brianza Chamber of Commerce has organised a meeting of Specialized Assistance in matters of Industrial Property to illustrate the legal issues...

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Practice areas


Distinctive Signs

In trademark matters, domain names and distinctive signs in general.


Protection of the most important domestic newspapers and publishers.


Handling problems relating to the ownership of patents and especially in matters involving employee inventions and fair compensation.


Designs and models

Protection of the aspect of the industrial product, in particular in the fields of fashion, home furnishings and automotives.


Appellations of origin and geographical indications

Protection of local products are amongst its prominent clients


Vast experience in handling disputes in matters relating to advertising before the Self-Regulatory Jury, Antitrust Authority, Regional Administrative Tribunals and Ordinary Courts.


Competition and antitrust law

Assistance in concluding agreements and covenants of non-competition as well as disputing the relative violations


Anti-counterfeiting strategy

Highly skilled in developing and implementing anti-counterfeiting enforcement strategies,