For Technofashion Magazine, our Francesca La Rocca discusses the legal implications of the European Ecodesign Regulation (ESPR) coming into force. The new legislation presents fashion companies with the challenge of finding solutions that enable the recovery and reuse of unsold products, whilst preserving the identity and value of their brands.
The analysis focuses on the protection of distinctive brand elements and the risks associated, in particular, with upcycling practices, where the reuse of fabrics and components can raise issues relating to the protection of intellectual property.
This article highlights the importance of reconciling the objectives of the circular economy with the protection of companies’ creative heritage and reputation.