Copyright Archivi - Sena & Partners

Private label: IP protection starts before the product reaches the shelf

Sep 9, 2026 | Copyright, Designs and models, Distinctive Signs, News

The protection of a private label does not begin when the product hits the shelves, but much earlier. From the name to the packaging, from trademark registration to managing relationships with agencies and co-packers, there are many elements that contribute to...

The AI Act: New Rules for Artificial Intelligence: What Changes for Businesses and Users

Aug 5, 2026 | Copyright, News

In an article published by BorsaeFinanza.it, our Elisabetta Berti Arnoaldi Veli analyses one of the least discussed yet most significant aspects of the AIAct, following the entry into force of the new transparency obligations on 2 August: the implications of...

Copyright and AI, unbreakable backup and the data management summit

Aug 4, 2026 | Copyright

Copyright and Artificial Intelligence: an increasingly strategic form of protection. In an age where AI is completely redefining the boundaries of creativity, copyright is taking on a more central role than ever before. Elisabetta Berti Arnoaldi Veli and Francesca La...

Agentic AI comes into action, with use cases and (rightful) precautions

Jul 23, 2026 | Copyright, Distinctive Signs

Agentic AI is no longer just a futuristic prospect: its impact has already begun to transform the way businesses innovate, operate and make decisions. Our Francesca La Rocca Sena is convinced of this; in this in-depth article published by ICT Business, she highlights...

Creators are increasingly becoming media companies: how influencer marketing is changing amid regulations and brand safety concerns

In this article for Engage, our own Francesca La Rocca explains the legal implications of a shift that is redefining influencer marketing, with creators increasingly resembling genuine media companies and new rules on transparency, bringing issues such as compliance,...

Creators are increasingly becoming media companies: how influencer marketing is changing amid regulations and brand safety concerns

In this article for Engage, our own Francesca La Rocca explains the legal implications of a shift that is redefining influencer marketing, with creators increasingly resembling genuine media companies and new rules on transparency, bringing issues such as compliance,...