May 21, 2026 | Distinctive Signs
When a name becomes a brand, the line between personal identity, economic value and legal protection becomes increasingly blurred. This is a key issue for the fashion, design and luxury sectors, and today, even more so for start-ups and family businesses. We would...
Apr 15, 2026 | Distinctive Signs
In this article for Adnkronos, our Francesca La Rocca Sena draws attention to an increasingly strategic aspect of ‘Made in Italy’: protection. Safeguarding the value, identity and authenticity of Italian excellence is not merely a necessity, but a key lever for...
Mar 23, 2026 | Advertising, Anti-Counterfeiting Strategies, Appellations of origin and geographical indications, Competition and antitrust law, Copyright, Designs and models, Distinctive Signs, News, Patents, Practice areas
We are delighted to confirm our ranking in the Chambers Europe 2026 Guide for our Intellectual Property practice, which remains at the core of our firm’s work. This achievement, consistently reaffirmed over the years, reflects the quality of what we deliver every day,...
Feb 20, 2026 | Advertising, Copyright, Designs and models, Distinctive Signs, News
More and more companies are investing in art, not only as an asset, but as an element of identity and narrative. However, this is where a misunderstanding arises, as our Elisabetta Berti Arnoaldi Veli explains to Adnkronos. ‘Purchasing a work of art does not mean that...
Feb 14, 2026 | Advertising, Anti-Counterfeiting Strategies, Appellations of origin and geographical indications, Competition and antitrust law, Copyright, Designs and models, Distinctive Signs, Events, News, Patents, Practice areas
The Sena & Partners Law Firm wins two gold medals at the Olympics. Or rather, two extraordinary Australian athletes win them: Josie Baff in women’s snowboard cross and Cooper Woods in freestyle moguls, telling a story that goes far beyond sporting...
Feb 13, 2026 | Advertising, Distinctive Signs, News
Our Elisabetta Berti Arnoaldi Veli wrote for ItaliaOggi about a topic that is becoming increasingly relevant for companies, sponsors and organisers: ambush marketing. We are a couple of days late in sharing this, and yet it couldn’t be more timely. Federica...
