News
Licensing: a business tool for companies
Our Elisabetta Berti Arnoaldi Veli will also contribute to the course ‘Licensing: a business tool for companies’, organised by LES Italia in Rome on 4 and 5 December 2025. On Friday morning, she will lead an in-depth discussion about copyright licensing agreements as...
Meat sounding: new rebranding obligation for Novel Foods following European ban
In this Agrisole article, our Elisabetta Berti Arnoaldi analyses the recent amendment approved by the European Parliament prohibiting the use of terms such as burger, steak or sausage for foods of plant origin. This decision raises important legal and practical...
Museum installations: the Emilia Romagna Regional Administrative Court reduces the scope of copyright protection
For Il Sole 24 Ore NT+ Diritto and Artribune, our Elisabetta Berti Arnoaldi discusses the recent decision by the Emilia-Romagna Regional Administrative Court on copyright protection for museum displays. The ruling states that the changes and updates to which museum...
Studio Sena & Partners invites you to our event, ‘Brand Protection.’
Together with INDICAM, Fondazione Forense Bolognese and our colleagues at Verzelli & Partners, we have organised for the 12th of November at Palazzo Bevilacqua in Bologna the event “La tutela del brand” (Brand Protection). It will be a rich opportunity to explore...
Counterfeiting: the fight against fakes is beginning to work
On the latest ItaliaOggi service dedicated to the fight against counterfeiting, which made significant progress in 2025 thanks to the Made in Italy law and the joint action of authorities and courts, our partner Giancarlo Del Corno highlighted how in key sectors for...
IP and Antitrust Commission organise the IP and Cultural Heritage conference
Our Elisabetta Berti Arnoaldi Veli and Francesca La Rocca have been invited to share their expertise at the Conference on IP and Cultural Heritage organised by the IP and Antitrust Commission of the Milan Bar Council. The focus of the event, which will be held on the...
Italy has approved its artificial intelligence law: key points and implications for CIOs
For CIO Online, our Francesca La Rocca summarised the key points in the matter of Copyright that companies and CIOs must keep an eye on following the approval of the Italian law on AI: Tracking the origin of data Ensuring compliance with licences Assessing legal risks...
Influencer Marketing
More and more often, influencers collaborate with food & beverage brands, but behind every message there are clear rules that must be followed. From public transparency to managing contracts and regulations on misleading advertising and product safety: there are...
Code of conduct and guidelines for influencers: here it is what is changing
Commercial communication in the world of influencer marketing has officially entered a new phase: the goal is to ensure transparency, ban hidden advertising, and protect the most vulnerable individuals, such as minors and vulnerable consumers. As Francesca La Rocca...
AGCOM approves Guidelines and Code of Conduct for influencers
Yesterday, AGCOM (Italian Communications Regulatory Authority) issued a press release announcing the approval of the Guidelines and Code of Conduct for influencers. The soft law rules for relevant influencers (those with 500,000 followers or an average monthly...
The Labubu fever: counterfeiting and defense in the collectors’ market
The phenomenon of Labubu Chinese dolls, which has also exploded in Italy, raises questions about possible counterfeiting of the product. In this article for BusinessCommunity.it, our Francesca La Rocca Sena highlights how legal protection, including registered...
International Artificial Intelligence Day
Artificial Intelligence is a powerful tool that is redefining how we innovate, create, and protect knowledge. This day is not only an opportunity to celebrate technological progress, but also to reflect on the ongoing legal challenges that the use of AI brings with...
Trademark protection for the Rubik’s Cube shape
Once again, the Rubik's Cube shape has been denied trademark protection. So has the EU Court of Justice ruled in its judgment issued on July 9, 2025, essentially reiterating that a potentially endless exclusive right, as that of a trademark for a shape that is...
Law Firm of the Year 2025
For the sixth year in a row, we have been recognised as Legal Firm of the Year in the ranking realised by Il Sole 24 Ore together with Statista: out of more than 370 law firms present, ours stands out among the excellences in the Intellectual Property and TMT...
INDICAM Forum #meetIN25
The annual forum organised by INDICAM #meetIN25 will be an opportunity for different but increasingly connected worlds to engage in dialogue. We will be actively involved, with our Elisabetta Berti Arnoaldi Veli moderating the round table discussion “Art and business:...
The lawyer who invented industrial design protection
Quotidiano Nazionale Network dedicates ample space in today's newspaper to our first 70 years, with an interview to our founder: Prof. Sena. We are delighted to share with you the article with of some of the most significant moments in our history: a history that we...
Contrasting case law on copyright protection for shoe designs: ‘Buckle Ballerina’ vs. Birkenstock sandals
Starting from the same category of objects, namely shoes, and on the basis of uniform legislation, the higher courts of two European countries have simultaneously reached opposite conclusions on the possibility of protecting their design through copyright. Both...
Low-cost e-commerce: Europe prepares new rules against counterfeiting and illegality
The sale of counterfeit products through major marketplaces is a real threat to intellectual property, consumer safety and the competitiveness of European businesses. Business Community addresses this issue, with our Elisabetta Berti Arnoaldi analysing European...
Cultural heritage: identity value and image rights
In this article published by Artribune, our Francesca La Rocca Sena tackles a highly topical issue: the image rights of cultural heritage, exploring the implications of their use for commercial purposes, also with the help of symbolic court rulings. Link: Una...
Cultural heritage: symbolic value and image rights
When and how can the image of a cultural asset be used commercially? Our Francesca La Rocca will be discussing the topic during the meeting organised by Indicam in occasion of the National Day of Made in Italy, on 15th April