The phenomenon of Labubu Chinese dolls, which has also exploded in Italy, raises questions about possible counterfeiting of the product. In this article for BusinessCommunity.it, our Francesca La Rocca Sena highlights how legal protection, including registered trademarks, design, and copyright, combined with innovative technological authentication tools, is becoming increasingly necessary to protect brands and consumers.

 

La febbre Labubu: contraffazione e difesa nel mercato del collezionismo | BusinessCommunity.it