In this article for Adnkronos, our Francesca La Rocca Sena draws attention to an increasingly strategic aspect of ‘Made in Italy’: protection. Safeguarding the value, identity and authenticity of Italian excellence is not merely a necessity, but a key lever for strengthening its global positioning and ensuring its long-term competitiveness.
Made in Italy: qualità prodotti ma anche competitività imprese guidano brand tra più apprezzati al mondo