Elisabetta Berti Arnoaldi and Francesca La Rocca Sena discuss with Spot and Web the significant innovations introduced by the IAP with the updating of its Digital Chart, which aim to ensure greater transparency and fairness in digital advertising practices and influencer marketing, protecting both consumers and advertisers.
This is a fundamental step forward in adapting the rules of advertising self-regulation to the changing dynamics of the digital world, promoting more ethical and responsible communication.