Feb 13, 2026 | Advertising, Distinctive Signs, News
Our Elisabetta Berti Arnoaldi Veli wrote for ItaliaOggi about a topic that is becoming increasingly relevant for companies, sponsors and organisers: ambush marketing. We are a couple of days late in sharing this, and yet it couldn’t be more timely. Federica...
Feb 13, 2026 | Distinctive Signs, News
In this article for Luxury&Finance, our Francesca La Rocca discusses the recent decision of the Court of Milan, which clarifies the boundaries between selective distribution and online sales for beauty brands. The ruling reaffirms the importance of the principle...
Jan 28, 2026 | Distinctive Signs, News
We are pleased to announce that, on behalf of a major online beauty retailer, we succeeded in having the Milan Court reject an application for interim relief based on alleged selective distribution, noting the lack of evidence both of the luxury nature of the products...
Dec 10, 2025 | Anti-Counterfeiting Strategies, Copyright, Events, News
The recent position taken by the United States Patent and Trademark Office (USPTO) introduces a clear point: with AI, a “click” is not enough; human creative input is needed to claim authorship of the work. Francesca La Rocca discusses the issue in an article...
Dec 3, 2025 | Copyright, Events, News
Our Elisabetta Berti Arnoaldi Veli will also contribute to the course ‘Licensing: a business tool for companies’, organised by LES Italia in Rome on 4 and 5 December 2025. On Friday morning, she will lead an in-depth discussion about copyright licensing agreements as...
Nov 10, 2025 | Advertising, Appellations of origin and geographical indications, Distinctive Signs, News, Practice areas
In this Agrisole article, our Elisabetta Berti Arnoaldi analyses the recent amendment approved by the European Parliament prohibiting the use of terms such as burger, steak or sausage for foods of plant origin. This decision raises important legal and practical...
