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Sena & Partners

Code of conduct and guidelines for influencers: here it is what is changing

Jul 29, 2025 | Advertising, News

Commercial communication in the world of influencer marketing has officially entered a new phase: the goal is to ensure transparency, ban hidden advertising, and protect the most vulnerable individuals, such as minors and vulnerable consumers. As Francesca La Rocca...

AGCOM approves Guidelines and Code of Conduct for influencers

Jul 25, 2025 | Advertising, News

Yesterday, AGCOM (Italian Communications Regulatory Authority) issued a press release announcing the approval of the Guidelines and Code of Conduct for influencers. The soft law rules for relevant influencers (those with 500,000 followers or an average monthly...

The Labubu fever: counterfeiting and defense in the collectors’ market

Jul 23, 2025 | Advertising, Copyright, Designs and models, News

The phenomenon of Labubu Chinese dolls, which has also exploded in Italy, raises questions about possible counterfeiting of the product. In this article for BusinessCommunity.it, our Francesca La Rocca Sena highlights how legal protection, including registered...

Contrasting case law on copyright protection for shoe designs: ‘Buckle Ballerina’ vs. Birkenstock sandals

May 7, 2025 | Copyright, News

Starting from the same category of objects, namely shoes, and on the basis of uniform legislation, the higher courts of two European countries have simultaneously reached opposite conclusions on the possibility of protecting their design through copyright. Both...

Low-cost e-commerce: Europe prepares new rules against counterfeiting and illegality

Apr 30, 2025 | Anti-Counterfeiting Strategies, Competition and antitrust law, Distinctive Signs, News

The sale of counterfeit products through major marketplaces is a real threat to intellectual property, consumer safety and the competitiveness of European businesses. Business Community addresses this issue, with our Elisabetta Berti Arnoaldi analysing European...

Cultural heritage: identity value and image rights

Apr 28, 2025 | Advertising, Copyright, Distinctive Signs, News

In this article published by Artribune, our Francesca La Rocca Sena tackles a highly topical issue: the image rights of cultural heritage, exploring the implications of their use for commercial purposes, also with the help of symbolic court rulings.   Link: Una...
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