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Sena & Partners

The AI Act: New Rules for Artificial Intelligence: What Changes for Businesses and Users

Aug 5, 2026 | Copyright, News

In an article published by BorsaeFinanza.it, our Elisabetta Berti Arnoaldi Veli analyses one of the least discussed yet most significant aspects of the AIAct, following the entry into force of the new transparency obligations on 2 August: the implications of...

Copyright and AI, unbreakable backup and the data management summit

Aug 4, 2026 | Copyright

Copyright and Artificial Intelligence: an increasingly strategic form of protection. In an age where AI is completely redefining the boundaries of creativity, copyright is taking on a more central role than ever before. Elisabetta Berti Arnoaldi Veli and Francesca La...

Agentic AI comes into action, with use cases and (rightful) precautions

Jul 23, 2026 | Copyright, Distinctive Signs

Agentic AI is no longer just a futuristic prospect: its impact has already begun to transform the way businesses innovate, operate and make decisions. Our Francesca La Rocca Sena is convinced of this; in this in-depth article published by ICT Business, she highlights...

Digital, advertising market worth 11.8 billion: Artificial intelligence presents a new challenge for companies and investors

Jun 17, 2026 | Advertising

According to the latest report from the POLIMI School of Management’s Observatory, the Italian advertising market is set to grow to 11.8 billion euros in 2025 (+5%), with the internet as the country’s leading medium at over 6.2 billion (+11%). However, the rapid...

Upcycling and luxury brands: the Chanel v Kamad ruling draws a clear line

Jun 15, 2026 | Distinctive Signs

For The Way Magazine, our Francesca La Rocca Sena revisits one of the most topical issues facing the luxury industry: the legal implications of upcycling and the relationship between the circular economy and brand value. Taking the Chanel v Kamad ruling as her...

Advertising: AI presents new challenges for digital communication

Jun 15, 2026 | Advertising

60 years of IAP – the Institute for Self-Regulation in Advertising; built partly thanks to the role played by our firm, ever since 1999, when the Court of Cassation recognised the regulations of the IAP Code and the Jury’s rulings as benchmarks for...
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