Feb 20, 2026 | Advertising, Copyright, Designs and models, Distinctive Signs, News
More and more companies are investing in art, not only as an asset, but as an element of identity and narrative. However, this is where a misunderstanding arises, as our Elisabetta Berti Arnoaldi Veli explains to Adnkronos. ‘Purchasing a work of art does not mean that...
Feb 14, 2026 | Advertising, Anti-Counterfeiting Strategies, Appellations of origin and geographical indications, Competition and antitrust law, Copyright, Designs and models, Distinctive Signs, Events, News, Patents, Practice areas
The Sena & Partners Law Firm wins two gold medals at the Olympics. Or rather, two extraordinary Australian athletes win them: Josie Baff in women’s snowboard cross and Cooper Woods in freestyle moguls, telling a story that goes far beyond sporting...
Feb 13, 2026 | Advertising, Distinctive Signs, News
Our Elisabetta Berti Arnoaldi Veli wrote for ItaliaOggi about a topic that is becoming increasingly relevant for companies, sponsors and organisers: ambush marketing. We are a couple of days late in sharing this, and yet it couldn’t be more timely. Federica...
Jan 21, 2026 | Advertising
In the new Spot and Web article, Elisabetta Berti Arnoaldi Veli explores how ambush marketing can generate undue associations with events such as the Milan Cortina 2026 Olympics, creating confusion among consumers and undermining the value of official sponsors’...
Nov 10, 2025 | Advertising, Appellations of origin and geographical indications, Distinctive Signs, News, Practice areas
In this Agrisole article, our Elisabetta Berti Arnoaldi analyses the recent amendment approved by the European Parliament prohibiting the use of terms such as burger, steak or sausage for foods of plant origin. This decision raises important legal and practical...
Nov 5, 2025 | Advertising, Anti-Counterfeiting Strategies, Copyright, Designs and models, Distinctive Signs, Events, News
Together with INDICAM, Fondazione Forense Bolognese and our colleagues at Verzelli & Partners, we have organised for the 12th of November at Palazzo Bevilacqua in Bologna the event “La tutela del brand” (Brand Protection). It will be a rich opportunity to explore...
