Sep 1, 2026 | Advertising, Distinctive Signs
A brand is not merely a label but an identity that originates through a combination of elements which make it recognisable in the market: from the logo to the colours, from the typefaces to the packaging, from the layout of retail outlets to staff uniforms, right...
Jun 17, 2026 | Advertising
According to the latest report from the POLIMI School of Management’s Observatory, the Italian advertising market is set to grow to 11.8 billion euros in 2025 (+5%), with the internet as the country’s leading medium at over 6.2 billion (+11%). However, the rapid...
Jun 15, 2026 | Advertising
60 years of IAP – the Institute for Self-Regulation in Advertising; built partly thanks to the role played by our firm, ever since 1999, when the Court of Cassation recognised the regulations of the IAP Code and the Jury’s rulings as benchmarks for...
May 26, 2026 | Advertising
Our Francesca La Rocca Sena and Elisabetta Berti Arnoaldi Veli discuss for ADC Group one of the most talked-about advertising cases of recent months, following the decision of the Advertising Self-Regulatory Jury to reject the appeal lodged by Fastweb + and Vodafone...
May 19, 2026 | Advertising, Copyright
In this article for Engage, our own Francesca La Rocca explains the legal implications of a shift that is redefining influencer marketing, with creators increasingly resembling genuine media companies and new rules on transparency, bringing issues such as compliance,...
May 19, 2026 | Advertising, Copyright
In this article for Engage, our own Francesca La Rocca explains the legal implications of a shift that is redefining influencer marketing, with creators increasingly resembling genuine media companies and new rules on transparency, bringing issues such as compliance,...
