Jul 29, 2025 | Advertising, News
Commercial communication in the world of influencer marketing has officially entered a new phase: the goal is to ensure transparency, ban hidden advertising, and protect the most vulnerable individuals, such as minors and vulnerable consumers. As Francesca La Rocca...
Jul 25, 2025 | Advertising, News
Yesterday, AGCOM (Italian Communications Regulatory Authority) issued a press release announcing the approval of the Guidelines and Code of Conduct for influencers. The soft law rules for relevant influencers (those with 500,000 followers or an average monthly...
Jul 23, 2025 | Advertising, Copyright, Designs and models, News
The phenomenon of Labubu Chinese dolls, which has also exploded in Italy, raises questions about possible counterfeiting of the product. In this article for BusinessCommunity.it, our Francesca La Rocca Sena highlights how legal protection, including registered...
Apr 28, 2025 | Advertising, Copyright, Distinctive Signs, News
In this article published by Artribune, our Francesca La Rocca Sena tackles a highly topical issue: the image rights of cultural heritage, exploring the implications of their use for commercial purposes, also with the help of symbolic court rulings. Link: Una...
Jan 13, 2025 | Advertising, News
We tried to retrace the history of the Unified Patent Court: is its creation really so innovative? Maria Carla De Cesari of Norme & Tributi for Il Sole 24 Ore took our rereading backwards, from the Paris Convention onwards, which opened up new scenarios. Here is...
Dec 18, 2024 | Advertising, News
Elisabetta Berti Arnoaldi and Francesca La Rocca Sena discuss with Spot and Web the significant innovations introduced by the IAP with the updating of its Digital Chart, which aim to ensure greater transparency and fairness in digital advertising practices and...
