Feb 13, 2026 | Advertising, Distinctive Signs, News
Our Elisabetta Berti Arnoaldi Veli wrote for ItaliaOggi about a topic that is becoming increasingly relevant for companies, sponsors and organisers: ambush marketing. We are a couple of days late in sharing this, and yet it couldn’t be more timely. Federica...
Jan 21, 2026 | Advertising
In the new Spot and Web article, Elisabetta Berti Arnoaldi Veli explores how ambush marketing can generate undue associations with events such as the Milan Cortina 2026 Olympics, creating confusion among consumers and undermining the value of official sponsors’...
Nov 10, 2025 | Advertising, Appellations of origin and geographical indications, Distinctive Signs, News, Practice areas
In this Agrisole article, our Elisabetta Berti Arnoaldi analyses the recent amendment approved by the European Parliament prohibiting the use of terms such as burger, steak or sausage for foods of plant origin. This decision raises important legal and practical...
Nov 5, 2025 | Advertising, Anti-Counterfeiting Strategies, Copyright, Designs and models, Distinctive Signs, Events, News
Together with INDICAM, Fondazione Forense Bolognese and our colleagues at Verzelli & Partners, we have organised for the 12th of November at Palazzo Bevilacqua in Bologna the event “La tutela del brand” (Brand Protection). It will be a rich opportunity to explore...
Oct 16, 2025 | Advertising, Copyright, Distinctive Signs, Events, News
Our Elisabetta Berti Arnoaldi Veli and Francesca La Rocca have been invited to share their expertise at the Conference on IP and Cultural Heritage organised by the IP and Antitrust Commission of the Milan Bar Council. The focus of the event, which will be held on the...
Sep 26, 2025 | Advertising, News
More and more often, influencers collaborate with food & beverage brands, but behind every message there are clear rules that must be followed. From public transparency to managing contracts and regulations on misleading advertising and product safety: there are...
