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Sena & Partners

Selective distribution and online sales: the Court of Milan clarifies the boundaries for beauty brands

Feb 13, 2026 | Distinctive Signs, News

In this article for Luxury&Finance, our Francesca La Rocca discusses the recent decision of the Court of Milan, which clarifies the boundaries between selective distribution and online sales for beauty brands. The ruling reaffirms the importance of the principle...

No evidence of luxury: Milan Court dismisses injunction

Jan 28, 2026 | Distinctive Signs, News

We are pleased to announce that, on behalf of a major online beauty retailer, we succeeded in having the Milan Court reject an application for interim relief based on alleged selective distribution, noting the lack of evidence both of the luxury nature of the products...

Meat sounding: new rebranding obligation for Novel Foods following European ban

Nov 10, 2025 | Advertising, Appellations of origin and geographical indications, Distinctive Signs, News, Practice areas

In this Agrisole article, our Elisabetta Berti Arnoaldi analyses the recent amendment approved by the European Parliament prohibiting the use of terms such as burger, steak or sausage for foods of plant origin. This decision raises important legal and practical...

Studio Sena & Partners invites you to our event, ‘Brand Protection.’

Nov 5, 2025 | Advertising, Anti-Counterfeiting Strategies, Copyright, Designs and models, Distinctive Signs, Events, News

Together with INDICAM, Fondazione Forense Bolognese and our colleagues at Verzelli & Partners, we have organised for the 12th of November at Palazzo Bevilacqua in Bologna the event “La tutela del brand” (Brand Protection). It will be a rich opportunity to explore...

IP and Antitrust Commission organise the IP and Cultural Heritage conference

Oct 16, 2025 | Advertising, Copyright, Distinctive Signs, Events, News

Our Elisabetta Berti Arnoaldi Veli and Francesca La Rocca have been invited to share their expertise at the Conference on IP and Cultural Heritage organised by the IP and Antitrust Commission of the Milan Bar Council. The focus of the event, which will be held on the...

Low-cost e-commerce: Europe prepares new rules against counterfeiting and illegality

Apr 30, 2025 | Anti-Counterfeiting Strategies, Competition and antitrust law, Distinctive Signs, News

The sale of counterfeit products through major marketplaces is a real threat to intellectual property, consumer safety and the competitiveness of European businesses. Business Community addresses this issue, with our Elisabetta Berti Arnoaldi analysing European...
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