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Sena & Partners

Two new legislative Decrees with regard to trademarks and patents

Mar 11, 2019 | Distinctive Signs, News, Patents

On 8 March 2019 the legislative Decree  of 20 February 2019 was published in the Official Gazzette n. 57, containing the “Implementation of the (EU) Directive 2015/2436  of the European Parliament and of the Council of 16 December 2015, to approximate the laws of the...

Can the taste of a food product be eligible for copyright protection?

Dec 21, 2018 | Copyright, Distinctive Signs, News

On November 13, 2018, the European Court of Justice issued its judgement in a case involving a spreadable cream cheese, ruling that it is not eligible for protection under copyright. The Court said the taste of a food product cannot be classified as a...

Is it possible to protect a bag as a shape trademark? The Supreme Court returns to Ferragamo’s three-dimensional trademark.

Nov 23, 2018 | Distinctive Signs, News

With decision n. 26001 dated 17 October 2018, the Supreme Court again ruled on the validity of Ferragamo’s ‘Gancini’ three-dimensional trademark, inspired by the graphic form of the letter Ω (omega) and used also as a closure on the front of numerous...

Trademarks: first name and exclusive rights. The Court of Naples declares that the trademark ‘Michele’ is valid in the pizza sector.

Oct 31, 2018 | Distinctive Signs, News

In two important cases in which the oldest and world famous Neapolitan pizza parlor has been assisted by Sena & Tarchini law firm, the Court of Naples, with two separate decisions, has confirmed the exclusive rights on the name ‘Michele’ as a sign,...

News on the protection of designations of origin and geographical indications for wine

Oct 19, 2018 | Appellations of origin and geographical indications, News

On 5 October 2018 the Official Gazzette n. 232 published the decree by the Ministry of agricultural, food, forestry and tourism policies dated 18 July 2018. This decree contains the general dispositions on the constitution and recognition of the consortiums on...

The Giurì dell’Autodisciplina Pubblicitaria, Italy’s advertising standards authority, decides on the topic of advertising through the social network

Sep 17, 2018 | Advertising, News

The Giurì dell’Autodisciplina Pubblicitaria, with Decision n. 45/2018 dated 26 June 2018 (the reasoning of which has been recently become known), has for the first time affirmed that an endorsement of a well known trademark (in this case Peugeot) by an influencer on...
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