Commercial communication in the world of influencer marketing has officially entered a new phase: the goal is to ensure transparency, ban hidden advertising, and protect the most vulnerable individuals, such as minors and vulnerable consumers.
As Francesca La Rocca Sena explains in this MarkUp article, for brands—especially in the food, retail, and large-scale distribution sectors—the new rules require greater attention in managing collaborations with influencers, including micro and local ones. All promotional content must be clearly recognizable, in line with the Digital Chart Regulation. The message is clear: monitoring influencer marketing activities is no longer an option, but a necessity.
https://www.mark-up.it/codice-di-condotta-e-linee-guida-per-gli-influencer-ecco-cosa-cambia/