In this Agrisole article, our Elisabetta Berti Arnoaldi analyses the recent amendment approved by the European Parliament prohibiting the use of terms such as burger, steak or sausage for foods of plant origin. This decision raises important legal and practical considerations for companies in the food and novel food sector, which are now called upon to assess the possible costs of rebranding and regulatory compliance. The amendment is not expected to come into force before 2028, but the potential effects on the market – and on freedom of commercial communication – are already evident.
Leggi l’articolo completo: Meat sounding, dal divieto europeo nuovi oneri di rebranding per i Novel Food