Dupe culture: the economics of imitation at the time of TikTok

A trend largely fuelled by Generation Z and amplified by platforms such as TikTok, which is challenging the legal and regulatory boundaries related to trademark protection. In this AgendaDigitale.eu article, we provide an in-depth analysis of the phenomenon, its...

Law firms, gender representation is close to 50%

Confirming this trend is the testimony of Elisabetta Berti Arnoaldi Veli, one of the top female professionals in the 2024 edition of  ItaliaOggi Pink Power survey, who has distinguished herself on the legal scene alongside important made in Italy brands in various...

The #dupe phenomenon has reached a considerable economic dimension.

In this Technofashion article, we draw attention to the legal consequences of this practice, which is based on #knownledge, and invite #brands  owners to assert their rights, using all legals means at their disposal, also for the benefit of a healthier and fairer...

Wired article – The new #MadeinItalylegislation in a nutshell

Interviewed by Wired, our law firm goes into the merits of the long-awaited law that intervenes on various production sectors with the aim of consolidating the development and modernisation of Italian industry and strengthening the identity of Italian products on the...

Upcycling

Upcycling: everyone’ does but few know the legal implications of protecting recognisable brands. This is a growing and ubiquitous phenomenon for which it is important to create culture and information in order to ensure a truly virtuous process and avoid legal...