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Sena & Partners

Chanel vs. Kamad Reworked: a key decision on the limits of upcycling in the luxury sector

Jun 9, 2026 | Distinctive Signs

Suitex, an Italian fashion and luxury community, has asked us to examine the dispute between Chanel and Kamad Reworked, concerning the relationship between upcycling practices and trademark law in the luxury sector, on which the Paris Court has established a...

Megan Gale continues as iliad’s brand ambassador: the Jury rejects Fastweb and Vodafone’s appeal

May 26, 2026 | Advertising

Our Francesca La Rocca Sena and Elisabetta Berti Arnoaldi Veli discuss for ADC Group one of the most talked-about advertising cases of recent months, following the decision of the Advertising Self-Regulatory Jury to reject the appeal lodged by Fastweb + and Vodafone...

When a name becomes a brand: legal protection, commercial exploitation and restrictions on competition

May 21, 2026 | Distinctive Signs

When a name becomes a brand, the line between personal identity, economic value and legal protection becomes increasingly blurred. This is a key issue for the fashion, design and luxury sectors, and today, even more so for start-ups and family businesses. We would...

Creators are increasingly becoming media companies: how influencer marketing is changing amid regulations and brand safety concerns

May 19, 2026 | Advertising, Copyright

In this article for Engage, our own Francesca La Rocca explains the legal implications of a shift that is redefining influencer marketing, with creators increasingly resembling genuine media companies and new rules on transparency, bringing issues such as compliance,...

Creators are increasingly becoming media companies: how influencer marketing is changing amid regulations and brand safety concerns

May 19, 2026 | Advertising, Copyright

In this article for Engage, our own Francesca La Rocca explains the legal implications of a shift that is redefining influencer marketing, with creators increasingly resembling genuine media companies and new rules on transparency, bringing issues such as compliance,...

Made in Italy: product quality and business competitiveness are the driving forces behind some of the world’s most highly regarded brands

Apr 15, 2026 | Distinctive Signs

In this article for Adnkronos, our Francesca La Rocca Sena draws attention to an increasingly strategic aspect of ‘Made in Italy’: protection. Safeguarding the value, identity and authenticity of Italian excellence is not merely a necessity, but a key lever for...
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