News
Brand management and protection strategies: heritage and future of companies Categoria:
On 27 November, was held the event "Brand management and protection strategies: heritage and future of companies", organised by INDICAM and moderated by Moncler's Stella Padovani. Elisabetta Berti Arnoaldi Veli and Francesca La Rocca, together with leading colleagues,...
First artwork made by AI sold at auction: AI and Copyright
Just a few days ago, news broke of the first work of art created by AI and sold at auction by Sotheby's for one million euros. It is a topic that calls for reflections on copyright and how the law protects the intellectual property of artistic creations, where the...
Digital Chart
This week, the IAP - Istituto dell'Autodisciplina Pubblicitaria (Advertising Self-Discipline Institute) has released online the version of the Digital Chart Regulation, updated to regulate new forms of commercial communication with influencers, endorsements and other...
Industrial Property
17.10.2024 A special thank you to all the participants of the webinar organised with the usual great care, by the Milan Chamber of Commerce on the novelties of the Industrial Property Code and the new possibility to order and/or execute seizures at the trade fair....
Historical signs and the observance of sign standards
We are once again discussing the value of historical signs, of which our country is full: recent rulings have reaffirmed the obligation “to respect the rules on distinctive signs” in the case of sale or cessation of activity. We have written about this for Econopoly,...
Intellectual property, artificial intelligence and dupe influencers: a focus on the fashion business
Data 11/9 AI and the growing popularity of dupe influencers pose new challenges to the protection of intellectual property, with significant repercussions especially for the fashion industry. This will also be discussed at the event organised by INDICAM on 11...
Dupes and brand protection in the world of cosmetics and fashion
We would like to thank INDICAM for the opportunity to participate to today's seminar, which was full of insights and reflections on topics of crucial importance for the fashion world, such as the impact of AI on intellectual property, which gave Elisabetta Berti...
The lawyer informs – the use of someone else’s trade mark
2.9.2024 Back to... podcast! The new episode of our IlLegaleInforma podcast, developed with our friends at Mark Up, has just been released: from dupes to counterfeiting, what rules to follow when using someone else's brand. Don't miss it: we look forward to your...
Sena & Partners joins the Board of Directors of INDICAM, the Association for the Protection of Intellectual Property
Sena & Partners officially joins the INDICAM Board of Directors. Elisabetta Berti Arnoaldi will represent the firm, which will contribute to sustain the Association's activities and to increasingly promote the value of intellectual property protection in Italy....
Leaders League ranked firm 2024
Thanks to Leaders League for including us, as always, among the best firms in Italy for Intellectual Property!
The importance of intellectual property rights and fair competition for retailers
It is now online the second episode of Mark Up's podcast - Il Legale Informa - which once again features Elisabetta Berti and Francesca La Rocca answering key questions about how important are for retailers the tools of intellectual property and the prohibition of...
Sena & Partners together with Piaggio wins against Peugeot in the Supreme Court
The Italian Supreme Court has definitively ruled in favour of Piaggio, declaring inadmissible the appeal by Peugeot Motocycles SAS and Peugeot Motocycles Italia against the January 16th, 2023 ruling of the l Court of Appeal of Milan which, in line with the Court of...
Webinar INDICAM Design and Intellectual Property Protection in Asian Countries. Focus on China
“Design and Intellectual Property Protection in Asian Countries. Focus on China.” is the subject of the INDICAM webinar scheduled for 3 June on topics of crucial importance for companies operating globally, particularly in Asian markets, which are particularly complex...
The 2024 ranking of Statista and Il Sole 24 Ore
For the fifth consecutive year, Sena & Partners is included among the best Italian law firms 2024 in the ranking compiled by Statista with Il Sole 24 Ore. A prestigious recognition that rewards excellence on a territorial level, based on peer feedback. A special...
Look-alike: on the verge of unfair competition
Elisabetta Berti and Francesca La Rocca with Luca Moroni and Riccardo Nissotti launch the new podcast Mark Up – Il legale informa - dedicated to the theme of IP in the retail world. With a rich schedule of episodes, starting with the now widespread practice of...
Press Release
The Court of Milan rewards the first 70 years of our Professor Giuseppe Sena's career. It is with great emotion that today we attended the award ceremony of Professor Giuseppe Sena for his first 70 years of career in IP and industrial law. Here’s the photo of the...
Veuve Clicquot’s orange trademark
After years of litigation, the EU Court withdraws the orange trademark registration as a distinctive sign of Veuve Clicquot. Il Sole 24 Ore quotes us talking about the decision in favour of Lidl, which referred the case back to the Board of Appeal considering that...
The name of a hotel? It’s a trademark
Our in-depth article for Requadro gives space to the recent judgement, full of interesting legal points, under real estate and industrial property law, which recognises and protects the paternity of the Hotel Bitannique trademark of the former owner on which he based...
Dupe culture: the economics of imitation at the time of TikTok
A trend largely fuelled by Generation Z and amplified by platforms such as TikTok, which is challenging the legal and regulatory boundaries related to trademark protection. In this AgendaDigitale.eu article, we provide an in-depth analysis of the phenomenon, its...
Arbitration: a tool increasingly used in corporate disputes as an alternative to lengthy court time.
Also in the IP area and especially in judgments involving different courts and at an international level, we believe that arbitration can bring benefits, alongside shorter resolution times, involving experts in the field and with the recent possibility of issuing...