After years of litigation, the EU Court withdraws the orange trademark registration as a distinctive sign of Veuve Clicquot.
Il Sole 24 Ore quotes us talking about the decision in favour of Lidl, which referred the case back to the Board of Appeal considering that Veuve Clicquot’s ‘orange’ colour lacks the necessary distinctiveness to be considered an European Union trademark
https://www.ilsole24ore.com/art/lidl-batte-marchio-lusso-lvmh-sull-orange-veuve-clicquot-AFnl8fKD