Selective distribution is the system by which an undertaking defines and selects the distribution network for its products, particularly luxury goods, in order to preserve the image and prestige of the brand. European case law considers this method of sale lawful when certain conditions are met.

But what criteria must the selective distribution system be constructed with in order not to restrict free competition? What specific issues must be addressed for online sales? What indices have been established by the Court of Milan to define luxury products?

These issues are explored by Francesca La Rocca Sena of our firm in the article: Selective distribution, the Court of Milan defines the luxury product, published by NT Plus of Sole24Ore.