THE LEGAL ADVANTAGES OF CO-BRANDING

Co-branding activities involve the joint use of brands by companies that intend to pursue common objectives. They should be governed by contracts to formalise the economic, practical, legal aspects of the operation, including intellectual property: brand licensing,...

EUIPO and BREXIT

Our Firm has obtained from the EUIPO one of the first rulings on the subject of conflict between European trademarks and UK trademarks after Brexit. This was address in the ruling on 8 April 2021 in case R2212/2020-1, in which the Board of Appeal found that a UK trade...

SELECTIVE DISTRIBUTION AND LUXURY PRODUCTS

Selective distribution is the system by which an undertaking defines and selects the distribution network for its products, particularly luxury goods, in order to preserve the image and prestige of the brand. European case law considers this method of sale lawful when...