News
“THE REBEL WOMEN OF MILAN”
Rebels, visionaries, indomitable. Women of Milan. On Friday, October 2, at 6:30 p.m., at Villa Litta Modignani (Viale Affori 21, Milan), Neos Edizioni presents “Milanesi Ribelli.” It is an anthology of short stories dedicated to women who, tested by life, have...
Nazione Futura vs Futuro Nazionale: when two symbols can cause confusion
Our partner Elisabetta Berti Arnoaldi Veli writes for Spot and Web on the legal dispute now before the EUIPO, following the opposition filed by the owner of the earlier trademark "Nazione Futura" - the Italian conservative think tank founded by Francesco Giubilei -...
Private label: IP protection starts before the product reaches the shelf
The protection of a private label does not begin when the product hits the shelves, but much earlier. From the name to the packaging, from trademark registration to managing relationships with agencies and co-packers, there are many elements that contribute to...
Sustainable fashion: regulatory scrutiny is expanding from France to Europe, covering taxes on fast fashion and the protection of intellectual property
Sustainable fashion is no longer just a matter of values: it is increasingly becoming an area of clearly defined legal responsibility. France has recently introduced environmental penalties for major imported fast-fashion players: up to €9 for a pair of jeans, with...
The AI Act: New Rules for Artificial Intelligence: What Changes for Businesses and Users
In an article published by BorsaeFinanza.it, our Elisabetta Berti Arnoaldi Veli analyses one of the least discussed yet most significant aspects of the AIAct, following the entry into force of the new transparency obligations on 2 August: the implications of...
Consumer protection: the right to withdraw from a contract can now be exercised with a single click
The ‘withdrawal button’: when consumer protection becomes a design issue With the transposition of EU Directive 2023/2673, the Consumer Code introduces the so-called ‘withdrawal button’: a measure that does not create a new right, but rather requires businesses to...
Intellectual Property: Sena & Partners once again confirms its leadership as reported by Il Sole 24 Ore and Corriere della Sera
Following Corriere della Sera’s ranking, we are delighted to see our name featured among the country’s leading law firms specialising in intellectual property in the Il Sole 24 Ore ranking for 2026: a double recognition this year too, confirming Studio Legale Sena &...
Intellectual Property: Sena & Partners once again confirms its leadership as reported by Il Sole 24 Ore and Corriere della Sera
Following Corriere della Sera’s ranking, we are delighted to see our name featured among the country’s leading law firms specialising in intellectual property in the Il Sole 24 Ore ranking for 2026: a double recognition this year too, confirming Studio Legale Sena &...
Fashion Law and Legal Writing: Sena & Partners and ELSA Milan introduce University students to the Legal Profession
A partnership that focuses on the future of the legal profession. The recent collaboration between Sena & Partners Law Firm and ELSA Milan stems from a shared vision of legal education: academically rigorous and professionally practical. We are proud to support ELSA...
Elisabetta Berti Arnoaldi joins the AIPPI Executive Committee
Sena & Partners announces Elisabetta Berti Arnoaldi’s addition to the board of AIPPI Italia (International Association for the Protection of Intellectual Property), one of the world’s leading associations dedicated to the protection and development of intellectual...
AIPPI Italian Group welcomes our Elisabetta Berti Arnoaldi Veli
We are delighted to announce that our Elisabetta Berti Arnoaldi Veli has joined the AIPPI Italian Group, a recognition for her career and her extensive experience in the field of intellectual property. AIPPI brings together professionals with diverse expertise in the...
Chambers Europe 2026: a ranking that rewards quality and experience
We are delighted to confirm our ranking in the Chambers Europe 2026 Guide for our Intellectual Property practice, which remains at the core of our firm’s work. This achievement, consistently reaffirmed over the years, reflects the quality of what we deliver every day,...
AI and Intellectual Property: new frontiers for the protection of Made in Italy
With great pleasure, our Elisabetta Berti Arnoaldi attended yesterday's event, “AI & IP: challenges and opportunities in the fight against counterfeiting and for the protection of Made in Italy”, organised by INDICAM at the Chamber of Deputies in Rome. The...
INDICAM’s IP Award 2026
We were delighted to take part, alongside excellent company, in the first edition of INDICAM’s IP Award. On this occasion, our Prof. Giuseppe Sena had the pleasure of presenting awards to the two young winners for their innovative design research projects. This event...
From corporate collections to museum venues, when art enters the company
More and more companies are investing in art, not only as an asset, but as an element of identity and narrative. However, this is where a misunderstanding arises, as our Elisabetta Berti Arnoaldi Veli explains to Adnkronos. ‘Purchasing a work of art does not mean that...
Two Olympic gold medals and teamwork: Sena & Partners teams up with the Australian Olympic Committee
The Sena & Partners Law Firm wins two gold medals at the Olympics. Or rather, two extraordinary Australian athletes win them: Josie Baff in women's snowboard cross and Cooper Woods in freestyle moguls, telling a story that goes far beyond sporting performance: two...
Olympics and soccer, new rules against parasitic advertising
Our Elisabetta Berti Arnoaldi Veli wrote for ItaliaOggi about a topic that is becoming increasingly relevant for companies, sponsors and organisers: ambush marketing. We are a couple of days late in sharing this, and yet it couldn't be more timely. Federica Brignone's...
Selective distribution and online sales: the Court of Milan clarifies the boundaries for beauty brands
In this article for Luxury&Finance, our Francesca La Rocca discusses the recent decision of the Court of Milan, which clarifies the boundaries between selective distribution and online sales for beauty brands. The ruling reaffirms the importance of the principle...
No evidence of luxury: Milan Court dismisses injunction
We are pleased to announce that, on behalf of a major online beauty retailer, we succeeded in having the Milan Court reject an application for interim relief based on alleged selective distribution, noting the lack of evidence both of the luxury nature of the products...
New legislation on AI and copyright: what it means for creatives, businesses and professionals
The recent position taken by the United States Patent and Trademark Office (USPTO) introduces a clear point: with AI, a “click” is not enough; human creative input is needed to claim authorship of the work. Francesca La Rocca discusses the issue in an article...