Law Firm
Sena & Partners
The firm, founded in 1960 by Prof. Giuseppe Sena, Emeritus Professor of Industrial Law at the University of Milan, has made history in the field of intellectual property law and, more specifically, handles litigation in the areas of distinctive signs (trademarks, domain names, etc.), patents, designs and models, copyright, advertising and unfair competition. etc.), patents, designs and models, copyright, advertising and unfair competition. Sena & Partners also deals with acquisitions and contracts related to industrial property.
With a client portfolio that includes major national and international companies and its ability to identify original and creative solutions to problems, the firm has contributed to the development and strengthening of intellectual property in all sectors.
The firm operates from its main office in Milan, has an office in Paris and enjoys established partnerships with law firms in all European countries, particularly in England, Belgium, Germany and Spain, as well as in the USA and China.
About us
Sena & Partners, now consisting of four partners with a team of highly specialised professionals, has always stood out for its ability to identify original and creative legal solutions.
This quality is greatly appreciated by clients, together with the firm’s ability to promote alternative forms of dispute resolution with a view to the appropriate management of client resources.
The firm’s extensive expertise is recognised in the market in the areas of trademark, patent, competition, design, advertising and copyright law, subjects in which Sena & Partners provides highly specialised assistance tailored to the client’s needs.
The streamlined structure allows all cases to be handled personally by the partners with particular attention and specific in-depth analysis, providing a comprehensive, timely and rapid legal advisory service, which is also the result of teamwork and in-depth knowledge of the dynamics of the relevant sectors.
The firm also collaborates with leading Italian and foreign consulting firms, providing assistance in the filing and registration of national, European Union and international trademarks and patents. It also has an office in Paris and established collaborative relationships with leading international firms. In addition to Italian, the main languages used are English and French.
Areas of activity
News
Italy has approved its artificial intelligence law: key points and implications for CIOs
For CIO Online, our Francesca La Rocca summarised the key points in the matter of Copyright that companies and CIOs must keep an eye on following the approval of the Italian law on AI: Tracking the origin of data Ensuring compliance with licences Assessing legal risks...
Influencer Marketing
More and more often, influencers collaborate with food & beverage brands, but behind every message there are clear rules that must be followed. From public transparency to managing contracts and regulations on misleading advertising and product safety: there are...
Code of conduct and guidelines for influencers: here it is what is changing
Commercial communication in the world of influencer marketing has officially entered a new phase: the goal is to ensure transparency, ban hidden advertising, and protect the most vulnerable individuals, such as minors and vulnerable consumers. As Francesca La Rocca...
AGCOM approves Guidelines and Code of Conduct for influencers
Yesterday, AGCOM (Italian Communications Regulatory Authority) issued a press release announcing the approval of the Guidelines and Code of Conduct for influencers. The soft law rules for relevant influencers (those with 500,000 followers or an average monthly...
The Labubu fever: counterfeiting and defense in the collectors’ market
The phenomenon of Labubu Chinese dolls, which has also exploded in Italy, raises questions about possible counterfeiting of the product. In this article for BusinessCommunity.it, our Francesca La Rocca Sena highlights how legal protection, including registered...