News
Cultural heritage: symbolic value and image rights
When and how can the image of a cultural asset be used commercially? Our Francesca La Rocca will be discussing the topic during the meeting organised by Indicam in occasion of the National Day of Made in Italy, on 15th April
The new bill on artificial intelligence
What does the new AI bill reveal and what does it hide? For Italian Tech, Arcangelo Rociola reports what our Elisabetta Berti Arnoaldi revealed about the impact AI use will have in courts ...
Trade secrets
After our last article in which our Francesca La Rocca Sena expressed her views, on ItaliaOggi we return once again to the subject of trade secrets and the theft of confidential information, a growing phenomenon driven by digitalisation, as our Elisabetta Berti...
No to copyright protection for the shape of Birkenstock sandals
With the sentence I ZR 16/24, published on the 25th of February 2025, the German Federal Court rejected Birkenstock's appeal excluding copyright protection for the shape of some well-known sandal models. The German copyright law, the Urheberrechtsgesetz of October...
Managers and mothers: a possible balance
Our new mother Francesca La Rocca shares her experience in this article for Dol's Magazine, by Caterina Della Torre, on the balance between career and parenthood: even today there are still many challenges, but thanks to technology, collaborative working environments...
Food&Wine and Art: economic synergies and legal implications
On Thursday 20th Elisabetta Berti Arnoaldi Veli will contribute to ‘Food&Wine and Art: economic synergies and legal implications’, the meeting, organised by Maria Katharina Rauchenberger, Legal & Compliance Director of Ruffino 1877 and AIGI - Associazione...
The German Case Birkestok
The recent Birkenstock case presented to the German Federal Court of Justice raises a crucial question: can the design of an iconic fashion product be protected as a work of art? Elisabetta Berti Arnoaldi and Francesca La Rocca Sena discuss it in this Tech Art Shoes...
Design protection
About imitation and what makes iconic a shape for copyright: we discussed the very recent Birkenstock case with Il Sole 24 ore. Here is the article by Elisabetta Berti Arnoaldi and Francesca La Rocca Sena:...
Selective distribution in the fashion world
On this Technofashion article, Elisabetta Berti Arnoaldi and Francesca La Rocca Sena discuss the topic of ‘selective distribution’ in the sales of fashion products and the conditions of legitimacy and criteria that retailers in this sector must consider in order to...
Thoughts on the Unified Patent Court
We tried to retrace the history of the Unified Patent Court: is its creation really so innovative? Maria Carla De Cesari of Norme & Tributi for Il Sole 24 Ore took our rereading backwards, from the Paris Convention onwards, which opened up new scenarios. Here is...
Season’s greetings from Studio Legale Sena & Partners
We are approaching Christmas and the festive season: once again this year, all together we have chosen to support two associations: the Circolo Culturale Giovanile Porta Romana Onlus, which brings joy and important projects to many families with children with Down's...
News in the world of digital advertising
Elisabetta Berti Arnoaldi and Francesca La Rocca Sena discuss with Spot and Web the significant innovations introduced by the IAP with the updating of its Digital Chart, which aim to ensure greater transparency and fairness in digital advertising practices and...
The AI challenges for modern businesses
2.12.24 The implementation of artificial intelligence is profoundly transforming the corporate world, carrying with it significant risks, especially in the legal sphere. Elisabetta Berti Arnoaldi Veli in this article for Affaritaliani.it highlights the danger of...
AI and intellectual property protection in manufacturing
Manufacturing: how to protect one's creations without compromising growth? Manufacturing companies are among the main users of AI-based systems, but the increasing pervasiveness of these technologies is raising new complex challenges when it comes to intellectual...
Brand management and protection strategies: heritage and future of companies Categoria:
On 27 November, was held the event "Brand management and protection strategies: heritage and future of companies", organised by INDICAM and moderated by Moncler's Stella Padovani. Elisabetta Berti Arnoaldi Veli and Francesca La Rocca, together with leading colleagues,...
First artwork made by AI sold at auction: AI and Copyright
Just a few days ago, news broke of the first work of art created by AI and sold at auction by Sotheby's for one million euros. It is a topic that calls for reflections on copyright and how the law protects the intellectual property of artistic creations, where the...
Digital Chart
This week, the IAP - Istituto dell'Autodisciplina Pubblicitaria (Advertising Self-Discipline Institute) has released online the version of the Digital Chart Regulation, updated to regulate new forms of commercial communication with influencers, endorsements and other...
Industrial Property
17.10.2024 A special thank you to all the participants of the webinar organised with the usual great care, by the Milan Chamber of Commerce on the novelties of the Industrial Property Code and the new possibility to order and/or execute seizures at the trade fair....
Historical signs and the observance of sign standards
We are once again discussing the value of historical signs, of which our country is full: recent rulings have reaffirmed the obligation “to respect the rules on distinctive signs” in the case of sale or cessation of activity. We have written about this for Econopoly,...
Intellectual property, artificial intelligence and dupe influencers: a focus on the fashion business
Data 11/9 AI and the growing popularity of dupe influencers pose new challenges to the protection of intellectual property, with significant repercussions especially for the fashion industry. This will also be discussed at the event organised by INDICAM on 11...